Inbound Marketing Manager (B2B Pipeline & Demand Generation)

Job Description

Inbound Marketing Manager (B2B Pipeline & Demand Generation) – Remote | LinkedIn Growth

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring an Inbound Marketing Manager to build and scale a B2B pipeline through content.

This is not a traditional content role.
Your job is simple:

👉 Turn content → conversations → pipeline

You will:

• Create high-performing LinkedIn content
• Convert engagement into real conversations
• Drive qualified leads into the pipeline

You’ll work directly with the founder (who closes deals), while you focus on generating consistent inbound opportunities.

What You’ll Own

1. Content-Driven Lead Generation (Primary Focus)

• Create high-performing content on LinkedIn:
• Posts
• Hooks
• Carousels
• Identify content angles that attract high-intent B2B buyers
• Test and optimize content based on performance

2. Content → Conversation → Pipeline

• Turn engagement into real conversations:
• Likes
• Comments
• Profile views
• Initiate natural, non-salesy DMs
• Qualify prospects and move them into pipeline

3. Audience Engagement & Lead Nurturing

• Engage daily through comments and DMs
• Build relationships (not just send messages)
• Follow up consistently with value-driven interactions

4. Funnel & Conversion Optimization

• Build simple inbound funnels:
• Content → Engagement → Conversation → Call
• Improve conversion rates at every stage
• Create:
• Lead magnets
• Nurture flows

5. Supporting Sales (Optional / Nice-to-Have)

• Share insights with founder on:
• Messaging
• Objections
• Audience behavior
• Help improve conversion quality

What Makes You a Strong Fit

• You know how to turn content into pipeline (not just likes)
• You’ve personally generated:
• Leads
• Conversations
• Booked calls
• You think in funnels and systems, not just posting
• You’re both:
• Creative (content)
• Analytical (performance-driven)
• You take ownership of outcomes

Requirements (Must-Have)

• 2+ years experience in:
• B2B inbound marketing
• Content-led growth
• Strong experience with:
• LinkedIn content
• Proven ability to:
• Generate inbound leads
• Drive conversations
• Excellent copywriting skills
• Understanding of B2B sales cycles (2–3 months)

Nice to Have

• Experience building personal brands
• Familiarity with tools like:
• HubSpot
• Apollo
• Experience with:
• Lead magnets
• Content funnels
• Exposure to SaaS or B2B services

What a Typical Day Looks Like

• Write and publish LinkedIn content
• Engage with audience (comments, DMs)
• Start conversations with high-intent prospects
• Follow up and nurture leads
• Track performance and optimize content
• Work with founder on pipeline quality

In short:
You turn attention into conversations — and conversations into revenue pipeline.

Key Metrics (KPIs)

• Number of inbound conversations generated
• Qualified leads added to pipeline
• Conversion rate:
• Content → Conversation
• Conversation → Call
• Engagement quality (not vanity metrics)
• Consistency of content output

Why This Role Stands Out

• Direct impact on revenue (not just marketing metrics)
• High ownership — you own inbound pipeline
• Work directly with founder (fast feedback loop)
• No corporate layers or slow approvals
• Opportunity to grow into:
• Head of Growth
• Demand Generation Lead

Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

Apply Now

If you’re someone who has actually generated pipeline from content and understands how to turn audience → relationships → revenue, this is a high-leverage role.