Senior Media Buyer (Meta Ads Specialist)

Job Description

Senior Media Buyer (Meta Ads Specialist) – Remote | Facebook & Instagram Ads | $10K–$250K Budgets

Location: Remote
Working Hours: EST (U.S. Hours)
Position Type: Full-Time

About the Role

We’re hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid acquisition across Facebook and Instagram.

This is not a campaign setup role.

You will own performance end-to-end — from creative direction to scaling campaigns — across multiple accounts.

If you understand that creative + data = performance, and you’re confident managing serious ad spend, this role is built for you.

About the Company

Our client is a fast-growing, performance-driven marketing agency focused on scaling service-based businesses.

• Remote-first team
• Fast execution environment
• Results over process
• High ownership, high accountability

This is a place for operators who move fast, test aggressively, and care about outcomes.

What You’ll Own

Campaign Ownership & Scaling

• Build, launch, and scale campaigns using:
• Meta Ads Manager
• Own Facebook & Instagram ads from idea → execution → scale
• Manage and optimize key metrics:
• CPL
• CPA
• ROAS
• Handle budgets ranging from $10K to $250K+ per month

Creative Strategy (This Is Critical)

• Develop high-converting ad angles and concepts
• Write ad copy that actually converts
• Lead creative production:
• Static ads
• UGC videos
• Video scripts
• Use AI tools like ChatGPT for ideation and speed
• Brief designers and video editors with clear direction

Testing & Optimization

• Continuously test:
• Audiences
• Creatives
• Offers
• Identify winning combinations and scale fast
• Analyze performance daily and optimize aggressively

Performance Analysis

• Deep-dive into campaign data
• Translate metrics into actionable decisions
• Improve performance consistently across accounts

Cross-Team Collaboration

• Align campaigns with revenue goals
• Work with internal teams on funnel performance
• Own outcomes — not just execution

What Success Looks Like

• Consistent improvement in CPL, CPA, and ROAS
• Fast campaign launches and scaling
• New winning creatives tested regularly
• Measurable revenue growth across accounts

Must-Have Requirements (Non-Negotiable)

• 3+ years running Facebook/Instagram ads at a high level
• Proven experience managing $10K+/month ad spend
• Experience managing multiple accounts (5+) simultaneously
• Strong expertise in:
• Meta Ads Manager
• Facebook Business Suite
• Pixel tracking & conversion optimization
• Ability to analyze data deeply and make decisions fast
• Strong copywriting skills (ads that convert, not just sound good)

What Separates Top Candidates

• Experience managing $100K–$250K+ monthly budgets
• Strong understanding of full-funnel strategy
• Hands-on experience with:
• UGC workflows
• Video ad production
• Use of AI tools for creative and optimization
• Familiarity with:
• GoHighLevel
• Close CRM

What a Typical Day Looks Like

• Review campaign performance across accounts
• Launch new creatives and test variations
• Optimize budgets, targeting, and bids
• Analyze data and identify scaling opportunities
• Brief creative team on new angles
• Align campaigns with revenue goals

In short:
You are responsible for turning ad spend into revenue at scale.

Key Metrics (KPIs)

• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Creative testing velocity
• Campaign scalability and growth

Interview Process

• Initial Phone Screen
• Video Interview with Recruiter
• Client Interview
• Offer & Background Verification

Apply Now

If you’re a performance-driven Media Buyer who understands how to scale Meta ads using both data and creative, this role gives you full ownership and real impact.

Apply now and own performance, not just campaigns.