Head of Media / Creative Director - Performance Ads

Job Description

About AI Acquisition

AI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. ~3,000 active clients across three program tiers. Backed by some of the best operators in the coaching and performance-marketing space. Remote, ~80 people, scaling fast, zero legacy creative debt.

THE WORK

You’ll own the creative engine behind a $50M ARR AI-education business running ads across 3 active funnels (more launching). Your team already produces ~100 ads per week — 5 editors plus a lead, plus 4 AI ad creators. Your job is to keep that machine running at quality, feed it constant new ideas, and build the systems that let it scale as funnel count grows.

This is NOT a performance-marketing-strategist role. Our CMO and Head of Marketing own FB-side testing, kill decisions, and media buying. You own:

• Hitting editing and production deadlines with zero quality errors
• Generating new creative ideas, angles, hooks, and concepts weekly
• Managing the editor team + AI ad creation specialists
• Coordinating script approval with our incoming direct-response copywriter
• Evolving the ticketing and brief-to-ship workflow as we scale

If you want to own CAC, this is not your role. If you want to own a creative machine that ships 100+ ads a week across a high-ticket offer suite, keep reading.

Requirements

HOW WE WORK

• Volume + iteration > one “perfect” ad
• Direct-response cadence: script-to-live measured in days, not weeks
• Deadlines are sacred. Quality is non-negotiable.
• Small senior team. Direct line to founders. Zero bureaucracy.

THE STATE YOU’RE INHERITING

• Team: 1 Lead Editor + 4 editors (India-based) + 4 AI ad creators
• Output: ~100 ads per week across 3 active offers
• Workflow: board-based ticket system; 3-ads-per-editor-per-day KPI
• Tools: internal brief/ticketing system, Meta Ads Manager integration
• Stack you’ll be coordinating with: internal AI ads-creation tooling + standard editing stack (Premiere, CapCut, After Effects)

WHAT WE’RE LOOKING FOR

Must-have:

• 3+ years owning ad creative in performance marketing (Meta / Facebook ads non-negotiable)
• You’ve personally managed 3+ video editors, ideally including remote/offshore teams
• You’ve run an ad-production pipeline at 50+ ads per week in at least one role, and can walk us through the exact workflow
• You’ve shipped ads for info-product, coaching, bootcamp, trading, agency-services, or high-return DTC — categories with structural refund/chargeback pressure

Strong signals:

• You have a hook library. You generate angles weekly. Competitor-ad research is a daily habit, not a quarterly project.
• Winning ads you produced are findable in FB Ad Library, case studies, or a public portfolio
• You’ve worked in-house at a known DTC/performance shop (Ridge, Obvi, Mid-Day Squares, Native, similar) OR at a high-ticket info-product/coaching brand
• You ship reliably. People who’ve worked with you describe you as “the one who hits deadlines” before they describe your taste.
• You’ve built brief templates, QA gates, or ticketing systems in a prior role

We’re not the right fit for:

• TV, film, or brand-campaign backgrounds — the cadence doesn’t translate, we’ve seen it fail
• Creatives who prioritize aesthetic perfection over throughput and direct-response instinct
• Pure individual contributors with no team-management experience
• Anyone who hasn’t worked hands-on with live paid Meta ads

Benefits

COMP & BENEFITS

• $150K – $200K total comp (base + performance bonus, geography-adjusted)
• Performance bonus tied to team throughput, quality, and deadline hit-rate — NOT to FB ad performance (that’s our CMO’s seat)
• 100% remote, async-friendly hours (overlap with UK/US East is a plus)
• Direct access to founders and CMO. Real budget. Real scope.

APPLY

Short application. Attach (or link):

1. 3 winning ads you produced in the last 12 months. Screenshots, FB Ad Library links, or Loom walkthroughs all work.
2. 2–3 sentences on the ad-production workflow you ran at your last role: ads/week, team size, tool stack.

No cover letter. No resume screening theater. If you look like a fit, you’ll do a 30-min call with our Head of Marketing within a week, and a short paid assessment after that.