Performance Marketing Manager

Job Description

Performance Marketing Manager (Paid Media, Google Ads, Meta, LinkedIn – Remote, U.S. Hours)

About the Role

We’re hiring a Performance Marketing Manager who knows how to turn ad spend into qualified leads and revenue.

You’ll own paid media strategy, execution, and optimization across Google, Meta, LinkedIn, and emerging channels. This is a hands-on role with clear accountability — not just managing campaigns, but improving CPA, ROAS, and pipeline growth month over month.

If you think in funnels, test relentlessly, and make decisions based on data — this role is for you.

Responsibilities

Paid Media Strategy & Execution

• Build and manage campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), Reddit, TikTok
• Design and execute full-funnel B2B lead generation strategies
• Launch campaigns end-to-end (structure, targeting, tracking, creatives, optimization)
• Write high-converting ad copy and collaborate on creative production
• Align messaging across paid, organic, and content channels

Optimization & Scaling

• Monitor campaigns daily and make data-driven optimizations
• Run structured A/B tests across creatives, audiences, bidding, and landing pages
• Optimize budgets and targeting to improve CPA, CPL, and ROAS
• Identify and scale high-performing campaigns while maintaining efficiency
• Stay updated on platform changes, algorithms, and privacy updates

Analytics & Reporting

• Track key metrics: CTR, CPC, CPL, CPA, ROAS, Conversion Rate (CVR)
• Use Google Analytics (GA4), Google Tag Manager, and platform dashboards to evaluate performance
• Build clear reports with insights and actionable recommendations
• Translate data into strategy improvements

Cross-Team Collaboration

• Work closely with marketing and sales teams to align campaigns with revenue goals
• Provide data-backed feedback on creatives and messaging
• Contribute to broader growth initiatives across paid, content, and lifecycle marketing

Requirements

• 3+ years of hands-on experience managing paid media campaigns (Google Ads, Meta, LinkedIn)
• Proven track record improving CPA, ROAS, and campaign scalability
• Strong experience in B2B lead generation and pipeline growth
• Deep understanding of PPC fundamentals (bidding, targeting, retargeting, funnel optimization)
• Experience with conversion tracking, pixels, UTM tracking, and attribution models
• Proficiency in:
• Google Analytics (GA4)
• Google Tag Manager
• Ability to independently launch and optimize campaigns end-to-end
• Strong ad copywriting and testing mindset

Nice to Have

• Experience with CRM and marketing automation tools (HubSpot, Salesforce, Marketo)
• Funnel optimization and advanced audience segmentation experience
• Google Ads or Meta certifications
• Experience managing multiple accounts or large ad budgets
• Familiarity with creative tools (Canva, Adobe Creative Suite)

Tools & Tech

• Google Ads
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads
• X (Twitter), Reddit, TikTok Ads
• Google Analytics (GA4)
• Google Tag Manager
• CRM tools (HubSpot, Salesforce, Marketo)

Why Join

• Own full-funnel performance marketing strategy and execution
• Direct impact on revenue and growth
• Work in a data-driven, results-focused environment
• Opportunity to scale campaigns across multiple platforms and budgets
• Fully remote role with high ownership and autonomy

Apply Now

If you’re a Performance Marketing Manager who can turn ad spend into pipeline and revenue, we’d love to hear from you.

Apply now and help scale high-performing paid campaigns across multiple platforms.