Search Engine Optimization (SEO) Specialist (023-844)

Job Description

Looking for Philippines-based candidates

Job Role: SEO Specialist

Compensation range: $1,400 AUD - $2,000 AUD / Monthly

Engagement type: Independent Contractor Agreement

Work Schedule: This role is expected to require roughly 20 hours per week. As a contractor, you’ll have flexibility in how you manage your schedule, but availability for occasional collaboration during AU business hours is preferred.

Who We Are: At Hunt St, we help Australian companies hire top remote talent in the Philippines. You will be hired directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote, so you'll be able to work from home.

Who The Client Is: What started as a hands-on trade career turned into a mission to change how people feel about the work they do every day.

Built from real experience on job sites, not boardrooms, our brand was created by someone who understood firsthand the gap between functionality and identity in workwear. Early on, it became clear that most gear focused purely on durability, often overlooking fit, comfort, and personal expression. That realization sparked the idea: workwear should perform under pressure and reflect the pride of the people wearing it.

Role Overview: The SEO Virtual Assistant requires a detail-oriented person to support the growth of the Natty Workwear e-commerce store.

This role is focused on executing and improving SEO strategies to increase organic traffic, rankings, and revenue across our core product categories, including safety glasses and workwear. You will work closely with the Directors to implement SEO best practices across product pages, collection pages, and wider content, helping us scale sustainably through search.

The SEO Virtual Assistant is highly organised, process-driven, and takes initiative; someone who doesn’t just follow instructions but actively identifies opportunities to improve performance.

Key Responsibilities: 

On-Page SEO Optimisation

• Optimise product pages, collections, and landing pages for target keywords
• Write and refine SEO-friendly titles, meta descriptions, headers, and on-page copy
• Ensure internal linking is implemented effectively across the site
• Improve product descriptions to balance conversion and keyword relevance
• Identify and fix duplicate content, thin content, or missing metadata

Keyword Research & Content Planning

• Conduct keyword research to identify high-value opportunities (commercial + informational)
• Map keywords to product, collection, and blog content
• Identify long-tail opportunities relevant to tradies and specific industries
• Analyse competitor rankings and content gaps
• Build and maintain keyword tracking sheets

Content Creation & SEO Copywriting

• Write blog articles targeting informational search queries (e.g., safety standards, product guides)
• Expand and optimise existing content such as product guides and educational pages
• Create SEO-driven landing pages targeting specific use cases or industries
• Align content with brand voice (practical, modern, trade-focused)

Technical SEO Support

• Identify and report technical SEO issues (broken links, crawl errors, indexing issues)
• Assist with site audits using tools like Google Search Console or Ahrefs
• Ensure proper URL structures, redirects, and canonical tags are implemented
• Monitor site speed and recommend improvements

Product & Collection Page Scaling

• Assist  in uploading and optimising new products and collections
• Ensure all new products follow SEO best practices (titles, descriptions, alt text, schema where applicable)
• Create scalable templates for consistent optimisation across the catalogue

Link Building & Authority Growth

• Identify backlink opportunities (directories, blogs, partnerships)
• Conduct outreach for backlinks and collaborations
• Support digital PR and brand mentions
• Track and report on backlink growth

Performance Tracking & Reporting

• Monitor rankings, traffic, and key SEO metrics
• Provide weekly/monthly reports with insights and recommendations
• Identify trends, wins, and areas for improvement
• Track performance by product category and keyword clusters

Key Relationships

• Director 
• Director - Growth & Partnerships

Software & Systems

• SEO Tools - SEMrush
• E-commerce platforms - Shopify
• Customer service and helpdesk - this will eventually be Gorgias or similar
• Google Workspace - Google Docs, Sheets, etc.
• Project Management Tools - Asana

Required Skills and Qualifications:

• Positive, proactive, and solutions-focused mindset
• Highly organised with strong attention to detail
• Process-driven and able to follow and improve SOPs
• Strong written English and SEO copywriting skills
• Analytical thinker with the ability to interpret data
• Self-starter who takes ownership of tasks and outcomes
• Ability to prioritise and manage multiple SEO tasks
• Curious and continuously learning about SEO trends and updates

Bonus (Nice to Have):

• Understanding of Australian search market and tradie audience
• Basic knowledge of CRO (conversion rate optimisation)
• Experience with AI tools for SEO workflows
• Experience in customer service and sales support (B2C and B2B)
• Support the customer service team by jumping into customer service emails when volume spikes or team is on leave
• Resolving customer concerns, taking on feedback and sharing with the wider team to create positive change
• Experience in data entry
• Entering retailer purchase orders into our wholesale platform
• Entering prescription safety glasses orders into our lab partner’s platform

Key Performance Indicators (KPIs): TBC

• Organic traffic growth (overall and by category)
• Keyword ranking improvements (target and long-tail keywords)
• Conversion rate improvements from organic traffic
• Number of pages optimised per week/month
• Content output (blogs, landing pages, updates)
• Backlinks acquired and domain authority growth
• Reduction in technical SEO issues
• Revenue generated from organic search

Work Arrangement & Expectations:

This is a remote role that may be set up as either an independent contractor engagement or via an Employer of Record (EOR), depending on client preferences and legal structure.

To ensure alignment and transparency, successful candidates will be expected to:

• Be available for meetings and collaboration during core [AEST or PHT] business hours
• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor” if not employed via EOR)