Senior Manager, Social Media

Who You Are:

You're a social media expert who deeply understands how to build and engage an audience over time. You are equal parts strategist, editor, and creator, with a deep understanding of platform dynamics and a sharp instinct for what makes content break through. You will own the end-to-end social ecosystem, from high-level strategy to day-to-day execution, while building a distinct, aspirational, and highly engaging brand voice across Instagram, TikTok, YouTube, and Substack. You're a modern, editorially driven social media leader, who can lead our presence on Instagram and TikTok by bringing a media-first mindset to how we show up, tell stories, and build audience. This role is ideal for someone with a background in media, publishing, or content platforms who understands how to create programming, not just posts.

The Task At Hand:

As Senior Manager of Social, you will own both strategy and execution, shaping a distinct voice and point of view while building a cohesive, always-on content engine. You’ll think like an editor-in-chief: developing content pillars, setting the narrative agenda, and ensuring everything we publish is timely, relevant, and culturally resonant. At the same time, you’ll operate as a creator with hands-on ideation, scripting, and content production, with a strong instinct for what performs on Instagram and TikTok. You will lead with an editorial lens balancing planned content with reactive, real-time storytelling and build repeatable formats and series that drive consistency and audience loyalty. This role sits at the intersection of brand, content, and culture, partnering closely with marketing and creative teams to ensure social is not just a channel, but a core storytelling platform for the brand.

In This Role, You Will:

Social Strategy & Growth

• Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels
• Define content pillars and platform-specific approaches rooted in both performance and brand storytelling
• Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance
• Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story.
• Content Development & Storytelling
• Concept and execute bite-sized, editorial-style content that educates and entertains
• Develop content spanning product storytelling and broader childhood nutrition topics
• Create highly shareable and saveable content tailored for busy parents
• Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling
• Work closely with PR and Content Manager to guide and produce Founder-specific content, and strategize how those narratives fit into the bigger picture of our brand storytelling
• Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story and content pillars

Art Direction & Aesthetic Ownership

• Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic
• Ensure a cohesive, elevated, and platform-native visual identity across all channels
• Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard

Team Leadership & Collaboration

• Build, lead, and mentor a network of internal and external creators
• Provide clear creative direction to ensure consistency in tone, voice, and visual execution
• Collaborate cross-functionally with E-commerce, Marketing, and Creative teams

Performance & Optimization

• Partner with the E-commerce team to align content with SEO and GEO strategies
• Analyze performance metrics and translate insights into actionable optimizations
• Present strategy, execution, and performance insights to stakeholders, including quarterly business reviews

Trend & Platform Fluency

• Stay deeply informed on platform trends, emerging formats, and cultural moments
• Rapidly identify trends that align with the brand and execute in a timely, authentic way

Hands-On Creation & Production

• Personally create high-quality, social-native content when needed
• Concept social content during campaign and brand photo shoots
• Attend shoots to capture real-time, behind-the-scenes, and supplemental social content, with prepared shot lists and concepts.
• Attend events and activations to capture prepared shot lists and concepts, as well as real-time social content that tells a strong cohesive narrative and drives brand heat across social platforms

In This Role, You’ll Bring With You:

• Proven experience leading social at a brand, media outlet, or publication—preferably within CPG, parenting, food, or lifestyle
• Strong editorial instincts with the ability to distill complex topics into compelling, digestible content
• Background in a media or editorial environment (e.g., magazine, digital publication) strongly preferred
• Demonstrated ability to develop bold, original content ideas and take creative risks
• Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels
• Experience managing and directing creators, designers, and cross-functional partners
• Strong analytical mindset with the ability to connect content performance to business outcomes
• Highly organized, self-directed, and comfortable operating in a fast-paced environment
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet
• Desire to contribute to a dynamic, high-growth, purpose-driven work environment
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Previous exposure to cross-functional work between Sustainability and Marketing preferred
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position

Additional:

• Must provide a visual portfolio showcasing prior social content work
• Must demonstrate an editorial mindset and a consistent ability to “find the story” in brand and food-related topics
• Must be both a strategic thinker and a hands-on creator

Compensation:

• Full-Time, Salaried, Exempt
• The anticipated salary range for this position is $125,000.00 to $150,000.00. The actual salary offer will carefully consider a few factors, including skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, and role-specific perks.

Additional:

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance are covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account and Health Savings Accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!