VP & General Manager (1956)

Job Description

About Kooner Mobile Auto Care 

Kooner Mobile Auto Care is one of the fastest-growing mobile auto service providers in the country, bringing professional car care straight to your driveway, office, or wherever life takes you. 

With nearly a decade of hands-on experience, we've built our reputation on one simple promise: quality auto maintenance and repair, on your schedule, without the hassle of a shop. No waiting rooms. No wasted afternoons. Just expert service that comes to you. 

As a family-founded company, we treat every customer the way we'd treat our own, with honesty, care, and the kind of attention to detail that keeps your car running its best, mile after mile. 

Whether it's an oil change, a quick diagnostic, or something more, Kooner Mobile Auto Care makes it easy to stay on top of your vehicle's health, so you can focus on what matters most. 

About the VP & General Manager Role 

As VP & General Manager of Kooner Mobile Auto Care, you are the architect of a brand-new business within an established company. This isn't a role where you inherit a playbook – you write it. You'll take Kooner's decade of operational expertise, its national infrastructure, and its hard-earned reputation and channel all of it into building a consumer business from the ground up. 

You own the P&L. You set the vision. You build the team, shape the brand, and drive the growth, with direct accountability to senior leadership and a mandate to scale. But beyond the metrics and milestones, this role is about entrepreneurial leadership in the truest sense, making decisions with incomplete information, moving fast without sacrificing quality, and building something that didn't exist before you walked in the door. 

This is a high-visibility, high-impact role with direct influence over the future direction of Kooner Mobile Auto Care. The consumer segment will become a defining part of the company's next chapter, and you'll be the one who builds it. 

Where You’ll Make an Impact 

P&L Ownership 

• Full responsibility for revenue, margin, and unit economics across the consumer segment 

• Set financial targets, build and manage the budget, and deliver profitable growth quarter over quarter 

• Report directly to senior leadership with full visibility into performance and a seat at the table when it matters 

Go-to-Market Strategy 

• Define how Kooner enters and expands in consumer markets, pricing architecture, service packaging, and geographic sequencing 

• Determine which acquisition channels to bet on, pressure-test assumptions quickly, and double down on what works 

• Build a repeatable growth model that can scale across new markets without losing quality or margins 

Brand & Customer Experience 

• Own the consumer brand from the ground up, how it looks, sounds, and feels at every touchpoint 

• Set the standard for what a Kooner consumer experience means, from first booking to fifth visit 

• Build the systems and feedback loops that ensure consistency as the business scales 

Team Building & Org Design 

• Identify key hires, make the business case for headcount, and recruit people motivated to build, not just manage 

• Design the org structure for the consumer division as it grows from zero to scale 

• Foster a culture that reflects Kooner's family-first values while moving with startup urgency 

Operational Buildout 

• Design the end-to-end service delivery model; scheduling, dispatch, technician standards, quality control, and customer communication 

• Adapt existing infrastructure where it fits; build new processes where it doesn't 

• Keep scalability front of mind, every system you build should work at 10x volume 

Customer Retention & Loyalty 

• Own the strategy for turning first-time customers into regulars 

• Develop service plans, communication cadences, and loyalty incentives that drive repeat business 

• Define and track the metrics that matter; retention rate, lifetime value, NPS, and churn 

Technology & Tools 

• Partner with product and tech stakeholders to shape the digital experience; booking, payment, service history, and reminders 

• Advocate internally for the consumer customer and influence the product roadmap accordingly 

• Identify gaps in current tooling and drive solutions that improve both the customer and technician experience 

Partnerships & Growth Channels 

• Leverage existing relationships and cultivate those relationships to accelerate consumer growth; insurance partners, dealerships, employers, apartment communities, and beyond 

• Explore fleet-to-consumer crossover opportunities that leverage Kooner's existing national footprint 

• Think creatively about where the next 10,000 customers are coming from and build the channels to reach them 

Market Intelligence & Competitive Positioning 

• Stay sharp on competitor moves, market shifts, and evolving consumer expectations 

• Use those insights to keep Kooner's offering ahead of the curve, anticipating the market, not reacting to it 

• Feed learnings back into strategy, pricing, and product decisions on a continuous basis 

What Makes You a Great Fit 

• 10+ years of progressive leadership experience, with at least 3–5 years in a GM, VP or similar leadership role 

• Proven track record of building and scaling a consumer-facing business; startup, division launch, or turnaround experience strongly preferred 

• Automotive industry experience is required; a background in dealership operations, fixed ops, or dealer group leadership is strongly preferred and will be weighted heavily in the selection process 

• An established network within the automotive industry and the willingness to leverage it, whether that means bringing relationships with dealer groups, service partners, or a loyal customer base, we expect this person to hit the ground running, not starting from zero 

• Commercially sharp: you know how to find customers, keep them, and build a business model that works 

• Operator at heart with the strategic range to see around corners and the execution discipline to follow through 

• Strong financial acumen; comfortable owning a P&L, building a budget, and making data-informed decisions 

• Comfortable with ambiguity; you don't wait for the playbook, you write it 

• Strong people leader who attracts talent, develops teams, and builds culture deliberately 

• Excellent communicator who can align internal stakeholders and represent the brand externally with credibility 

• Bachelor's degree required; MBA or equivalent advanced degree a plus 

Why You’ll Love Joining Our Team 

• Earn What You Deserve: Competitive base salary $125,000-$150,000 + generous variable comp plan 

• Weekly Paydays: Get paid every Friday – no waiting around! 

• Invest in Your Future: 401(k) with company match. 

• Health Benefits that Kick in Fast: Medical, Dental, and Vision coverage after just 30 Days! 

• Time to Recharge: Enjoy paid vacation time, paid sick time, and paid holidays to rest, recharge, and take care of what matters most. 

• We’ve Got You Covered: Life & Disability Insurance for added peace of mind – because we take care of our team on and off the job. 

• We’re Here for You: Access to our Employee Assistance Program for support when you need it most – we've got your back. 

• Grow With Us: Big Career Growth Opportunities in a rapidly expanding, forward-thinking organization. 

Work Environment 

• Remote office setting 
• Must be able to lift up to 10 lbs. 

• Must be able to sit for up to 4 hours at a time 

Kooner Fleet Management Solutions is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, free from discrimination and harassment. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. We celebrate diversity and are dedicated to fostering a workplace where every team member can thrive. 

Kooner Fleet Management Solutions participates in E-Verify for employment eligibility verification.