59171632184 - Marketing Specialist

Job Description

Job Title: Marketing Specialist

Type: Full-time; Remote

Schedule: US Time zone

Industry: Social commerce

About the Role:

We are looking for a hands-on Marketing Specialist to support day-to-day execution across social media, content creation, paid advertising campaigns, and product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone early in their marketing career who enjoys working in a startup-style environment and wants to grow their skills across multiple channels while contributing directly to execution and performance.

Key Responsibilities:

Social Media Execution

• Execute social media content across platforms such as TikTok, LinkedIn, and X
• Assist with maintaining structured content calendars aligned with growth goals
• Support short-form video production and publishing workflows
• Monitor engagement metrics and report performance insights
• Help optimize posting cadence and content performance

Content Creation & Support

• Assist in executing a consistent multi-channel content strategy
• Translate product features into clear, educational, and conversion-focused content
• Support development of:
      ○ short-form videos
      ○ carousels
      ○ product explainers
      ○ insight-driven posts
      ○ creator economy commentary
• Collaborate with internal stakeholders to gather content inputs and messaging direction

Paid Advertising Support

• Assist with launching and managing paid campaigns across platforms such as:
      ○ TikTok
      ○ Meta
      ○ LinkedIn
      ○ Google (optional but beneficial)
• Support testing creatives, audiences, and messaging variations
• Monitor campaign performance and prepare reporting summaries
• Help improve acquisition efficiency through structured experimentation

Product Marketing Support

• Assist with the execution of go-to-market support for new feature releases
• Help communicate product capabilities clearly to agencies and e-commerce brands
• Support landing page messaging updates and campaign narratives
• Contribute to positioning content for AI-driven creator discovery and outreach tools

Growth & Reporting

• Track marketing KPIs across social media, content, and paid campaigns
• Assist with identifying opportunities to improve engagement and acquisition performance
• Support testing initiatives across content formats and messaging
• Contribute to pipeline generation and brand awareness activities

What Success Looks Like in This Role

• Consistent execution of social media content aligned with marketing priorities
• Reliable support across paid campaign launches and reporting
• High-quality contribution to content production workflows
• Strong collaboration with marketing and product stakeholders
• Continuous improvement in engagement and campaign performance through testing and iteration

Requirements

Ideal Candidate Profile

Required

• 1–3+ years of experience in social media marketing, content marketing, or digital marketing execution roles
• Experience supporting or managing social media accounts for SaaS, creator economy, or e-commerce brands (preferred but not required)
• Exposure to paid acquisition campaigns (Meta, TikTok, LinkedIn, or Google)
• Ability to create or coordinate short-form content production
• Strong organizational and execution skills
• Comfortable working in a fast-paced startup environment