Account Executive (Growth)

Job Description

Foundation is a B2B GEO/AEO content marketing agency that helps ambitious SaaS and enterprise companies achieve their goals through strategy, content, and distribution. We build full-funnel content marketing systems that drive growth, establish category leadership, and generate qualified pipeline for revenue teams.

We work with some of the most exciting names in B2B, bringing together strategists, creators, and marketers to build modern go-to-market engines. Our remote team values deep focus, strong communication, and measurable impact in everything we do.

We’re hiring an Account Executive (AE) to join our Growth Team, reporting directly to the VP of Growth. This is a high-impact role focused on moving qualified opportunities through the pipeline—from discovery to close—by leading conversations, coordinating internal resources, and tailoring our solutions to client needs.

As AE, you will own opportunities, be responsible for 8+ disco calls a week, and derive them from both inbound qualified leads, our outbound team’s efforts, and your own outreach to your network via LinkedIn, as well as custom outreach to Cloud100 clients. If one week is low on inbound, you’re hitting the digital pavement to fill your calendar with opportunities. You’ll play a key role in guiding mid-sized to larger deals by collaborating with senior stakeholders including the VP of Growth, Founder, and VP of Strategy. This role is ideal for someone who has mastered sales development fundamentals and is ready to step into ownership of the sales cycle with confidence, strategic insight, and a consultative approach.

Responsibilities

Lead Discovery & Qualification

• Conduct discovery calls with qualified inbound or SDR-generated leads, aligning on goals, pain points, and fit.
• Conduct your own outreach to fill any down weeks in order to hit your KPI metrics of 8 calls/week
• Evaluate lead quality against Foundation’s ICP and decide on next-step progression or disqualification.
• Lead early-stage consultative conversations to frame value and identify client priorities.

Collaborate on Larger Opportunities

• Partner with senior stakeholders to develop win strategies and closing motions for larger opportunities.
• Coordinate internal resources for proposals. 
• Act as the quarterback for the deal, ensuring alignment between client goals and Foundation capabilities.

Pipeline & CRM Management

• Maintain clean and accurate HubSpot records across deals, contacts, and stage activity daily. 
• Report weekly on pipeline movement, qualified disco calls conducted, close rates, and projected revenue.
• Proactively flag risks, stuck deals, or upsell opportunities to leadership.

Requirements

Must-Haves

• 3+ years of experience in sales, business development, or account management in a digital agency environment.
• Strong discovery skills and ability to frame value in early conversations.
• Excellent written and verbal communication, especially in client-facing materials and calls.
• Highly organized with strong follow-through, pipeline hygiene, and task management.
• Experience with CRM tools (HubSpot preferred), proposal development, and consultative sales.
• Solution Selling:
• A strong ability to diagnose customer pain points and align solutions with their needs.
• Focus on helping customers achieve their business goals rather than just selling a product.
• Multi-Threading & Business Case Development:
• Building relationships with various stakeholders across the organization.
• Crafting compelling, cost-justified business cases that demonstrate clear ROI.
• Adaptability and Strategic Thinking:
• Understanding and responding effectively to customer challenges, such as adoption issues or competitive threats.
• Urgency:
• Being able to make people move quicker than they normally would. This role is very fast-paced, so it's important for our AE's to be able to move quickly and act urgently not in their day to day, but also with their customers.
• Compelling Communication:
• Brevity; being able to get your point across in a confident but concise way.
• "Get it done" Mentality:
• Striving to be #1, dislikes losing and demonstrating "scrappiness"; being able to demonstrate resilience and push through objectings/difficult situations and be able to articulate how you learned from such an experiences/applied that process to future situations.
• Team Selling:
• Cross collaboration internally in order to get deals finalized/across the finish line.
• Value Selling:
• Finding out customer pain points in the discovery stage and applying the value of your product to each of those pain points within your pitch.

Nice-to-Haves

• Background in B2B marketing, SaaS, or digital services.
• Familiarity with Foundation’s offerings (SEO & content strategy, an understanding of GEO/AEO, distribution, paid media).

Benefits

Location, Timezone & Work Setup

• Work Setup: Fully remote
• Primary Target Locations: Canada, LATAM, Europe. Candidates outside these regions may be considered only if experience is exceptional and working hours align.
• Timezone: Required overlap with EST timezone

Compensation

• Base Pay Range: $80k CAD / year. Range reflects the North America region. May vary for candidates in other regions based on cost-of-labor norms.
• Expected Total Comp (OTE): $125 CAD / year.
• Total compensation includes: Company-wide profit sharing + Commission on expansions/extensions
• How We Set Comp: Final compensation is determined by experience, role level, and location. We use a role × level × location framework. We pay intentionally, hire globally, and reward impact.

How to apply:

1. Fill in Culture Index survey: https://go.cultureindex.com/p/50rO544bUp
2. Apply through the application form