Sales Manager, Natural Channel

Job Description

Location: Austin, TX preferred (Hybrid, 4 days in office) OR Remote

Reports to: Director of Sales, Natural Channel

About Graza

At Graza, we believe every kitchen deserves delicious, super fresh olive oil that can be used every day. Our single origin olive oils are just that, and they come in an easy-to-use squeeze bottle that makes everything more fun. Graza is looking for a Sales Manager, Natural Channel to join our growing team, on a mission to unlock incremental distribution and maximum growth in the Olive Oil category, as well as exciting new future categories.

Graza is seeking a Sales Manager to own day-to-day management of our natural channel retail accounts. This role is responsible for owning distribution, velocity, and partnership across a portfolio of natural and specialty retailers including INFRA, NCG, Lund's & Byerly's, Gelson's, Erewhon, Nugget, Earth Fare, and more. This role will also play a role in supporting our total Natural Channel strategy, including supporting Whole Foods and Sprouts as needed.

The Sales Manager will be a proactive, relationship-driven team player who is comfortable managing multiple retail partners simultaneously, working cross-functionally to support account needs, and delivering results in a fast-moving, high-growth environment.

Requirements

Account management and selling:

• Own day-to-day relationships with Natural Channel headquarter contacts and manage broker network performance
• Drive distribution of new items through creating new item selling decks, selling assortments at headquarter level, securing promotional programming, and supporting shelf placement and planogram execution
• Identify and pursue opportunities to grow the Graza business within existing accounts and expand into new doors or categories

Execution and in-store support:

• Coordinate with distributor partners (KeHE, UNFI) to ensure accurate ordering, inventory flow, and promotional execution
• Monitor in-stock performance and work proactively to resolve out of stocks and distribution gaps
• Plan and execute new item launches, seasonal promotions, and resets across the account portfolio
• Conduct regular market visits, including ride-alongs with broker partners, to ensure strong in-store execution and identify opportunities

Planning, reporting, and cross-functional collaboration:

• Build and manage account-level plans including promotional calendars, distribution targets, and volume forecasts
• Maintain accurate and timely reporting on account performance, distribution progress, and market insights
• Partner closely with the Director of Sales, Natural Channel on strategy, priorities, and escalations
• Collaborate with internal teams including marketing, operations, and finance to support account needs and trade planning

Qualifications

• 4+ years of experience in CPG sales, with a focus on Natural and/or Specialty retail
• Experience selling at the headquarter level required
• Experience working with emerging brands or in high-growth environments preferred
• Familiarity with Natural Channel retailers and the distributor-driven model (KeHE, UNFI)
• Strong relationship builder with a solutions-oriented approach
• Highly organized and able to manage a complex account portfolio independently
• Understanding of retailer portals and data tools, including syndicated data (SPINS, Nielsen)
• Proficiency in Microsoft Excel and PowerPoint for data analysis, reporting, and presentation development

Requirements

• Willingness and ability to travel to support account meetings, trade shows, and market visits
• Must be authorized to work in the United States

Benefits

The base pay range for this role is $89,000-$100,000 however, base pay offered may vary depending on job-related skills and experience. Bonus and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.