The Marketing Data team builds the data foundation for marketing measurement and decision-making across products as part of a decentralized data ownership model. We own core marketing analytics datasets and ensure they are reliable, well documented, and usable for both reporting and advanced analysis.
We combine acquisition and product analytics data into trusted, decision-ready models and dashboards. The team is responsible for improving tracking quality, standardizing key definitions, and maintaining scalable datasets across analytics and advertising platforms.
This work helps make performance transparent and comparable across campaigns and products, enabling faster insights and more confident decision-making. You will partner with analysts, marketers, and engineers to improve data quality, evolve core metrics, and develop durable data marts that support self-serve reporting and deeper analytical use cases.