Social Media Manager for DTC Company (US-Based, Remote)

Job Description

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure.

This is not a posting role. This is a revenue ownership role.

Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.

Key Responsibilities:

1. Strategic Execution

• Develop and execute a repeatable, scalable content engine
• Conduct viral strategy audits across comparable brands
• Extract repeatable formats, hook structures, and engagement patterns
• Build Figma boards to present and align on content direction

2. Content Production

• Manage daily publishing cadence
• Oversee creator and UGC pipeline
• Optimize hooks, retention, and storytelling
• Test one new experimental content format weekly

3. Conversion Infrastructure

• Build and optimize Manychat keyword flows
• Set up auto-DMs tied to Reel CTAs
• Segment users by product interest
  Track revenue impact from organic and retention efforts

4. Athlete Integration

• Ensure athletes are aligned to clear KPI buckets
• Improve content output and monetization structure
• Track whitelisting results and measurable ROI

5. Reporting + Accountability

• Maintain weekly KPI spreadsheet
• Report performance during executive meetings

Requirements

• 3–5 years of experience managing social media for DTC or ecommerce, or consumer brands
• Proven experience growing Instagram, TikTok, and short-form video platforms
• Experience working with UGC creators and influencers
• Strong understanding of short-form content strategy (hooks, storytelling, retention)
• Ability to plan and execute monthly content calendars and campaign launches
• Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
• Ability to identify winning content formats and iterate quickly
• Experience collaborating with paid media teams to turn organic content into ads
• Strong copywriting and storytelling skills
• Ability to translate complex topics into clear, engaging content
• Experience maintaining consistent brand voice across platforms
• Ability to provide clear creative direction and feedback on content

Benefits

• Full-time

• Competitive Salary in USD
• Work From Anywhere