Product Marketing Associate

Job Description

Ready to dive deep into cutting-edge SaaS products and solutions that empower customers to achieve success beyond their expectations?

Since 2007, MMDSmart has been a leading supplier in cloud communications, delivering game-changing IT products to businesses in over 100 countries. Our success is fueled by the inspiration and innovative ideas of our team members, encouraging their growth and impacting our Messaging and Voice solutions. These empower our clients to communicate more effectively with their customers. Don’t miss this chance to excel in a rapidly expanding tech company, where your potential and ambitions are not just recognized, but celebrated.

We are looking for a Product Marketing Associatе to join our team.

If you possess hands-on experience working with SaaS products, excel at bridging customer needs with innovative solutions, and can navigate complex processes and ideas, this role is ideal for you. 

Operating at the intersection of Product Development and Marketing, the ideal candidate is familiar with APIs, integrations, platform architecture, and developer documentation, with the skill to translate these into clear messaging and customer value. In this key role, you will be deeply involved in gathering market needs, defining new product requirements, closely monitoring the product development lifecycle, and playing a part in the GTM launch of new products and features. 

We're looking for someone who excels at navigating complex technical concepts and translating them into clear, compelling customer value. This person should be disciplined, committed, and self-motivated with a hands-on approach to dive deep into research and go the extra mile to advance our product portfolio and strategic objectives.

Our company is a prominent, global telecommunications leader, providing innovative, game-changing enterprise solutions to an extensive international customer base, including many of the world's leading corporations. These solutions are designed to significantly enhance client communication with their customers and are easy to implement.

Requirements

What You'll Do (Key Responsibilities):

• Market & Product Strategy: Research and analyze market data, product trends, customer needs and competitor offerings. Translate these insights into messaging, differentiation, and content updates to drive the definition of product requirements. Define and refine Ideal Customer Profiles (ICPs) for each product and segment.
• Go-to-Market (GTM) Leadership & Support: Lead the GTM process with full oversight and responsibility. Serve as the core product/market resource and subject matter expert for the marketing team. Support ecosystem partners with GTM materials and product messaging.
• Cross-Functional Alignment: Act as the primary liaison between Marketing and Product Development. Provide essential marketing input, monitor roadmap progress, and ensure alignment among market needs, product capabilities, and technical constraints. Work closely with Product for launch readiness and ongoing roadmap alignment.
• Value Translation & Content: Translate technical product capabilities (APIs, integrations, platform architecture, developer documentation) into clear customer journeys, use cases, and solution narratives. Create comprehensive product manuals, feature updates, and training materials for both internal staff and external clients.
• Feasibility & Monetization: Investigate new product and feature queries, assessing their marketability and potential for monetization.
• Process Optimization: Analyze results and develop best practices to ensure highly effective processes.

What You'll Bring (Essential Requirements):

• Experience: Proven experience (minimum of 3 years) working with SaaS products in product marketing and/or product development.
• Product Marketing Expertise: Strong experience with GTM planning, messaging frameworks, ICPs, and positioning.
• Technical Acumen: Knowledge of SaaS technology and platform-based product ecosystems. Familiarity with telecommunications technology is a significant advantage. The ideal candidate is familiar with APIs, integrations, platform architecture, and developer documentation.
• Analytical Ability: Demonstrated ability to assimilate complex data from various sources and distill complex product capabilities into simple, compelling value, translating them into actionable plans.
• Communication & Collaboration: Fluent written and spoken English. Strong interpersonal skills and the confidence to advocate for ideas, ask critical questions, and contribute meaningfully in cross-functional discussions. Comfortable working cross-functionally and driving clarity in ambiguous environments.
• Soft Skills & Drive: Self-motivated, methodical, results-oriented, responsible, and creative. Committed to going the extra mile to advance our product portfolio and strategic objectives.
• Customer Focus: A passion for creating solutions that directly address customer needs.
• Work Environment: Remote, requiring a suitable work-from-home setup.

Benefits

Why do talents choose and stay at MMDSmart?

Embrace the opportunity to work in a company that cares about:

Your Wellness: Access to mental health programs, comprehensive medical insurance, and a sports card*.

Your Happiness: Enjoy the company of cool teammates, a friendly atmosphere, a strong mentorship, and a variety of bonuses & corporate gifts.

Your Development: Benefit from free educational events & courses, and English classes with native speakers.

Your Career: Focus on your professional development in a supportive environment.

Work-Life Balance: Choose your working format – remote, office-based, or hybrid and engage in team-building activities.

Think this role’s got your name on it? Go ahead and apply, we’d love to see what you’ve got!

Equal-Opportunity Employment

We are an equal opportunity employer committed to creating a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

*Medical Insurance and Sport Card perks are available for employees located in Bulgaria.