Head of Sales / GM - Spanish LATAM

Job Description

About Wati 

Started as a WhatsApp team inbox in 2020, Wati has evolved into a full revenue orchestration system that goes beyond a single platform. We empower businesses that sell, support, and grow through conversations by observing customer intent in real-time, deciding the next best revenue action, and executing it seamlessly across marketing, sales, and support—all within WhatsApp and connected messaging channels.

Our Platform & AI Capabilities 

Wati is designed for scalability and intelligence. Our AI-native platform simplifies complex customer communication operations through a unified inbox, a robust multi-channel messaging infrastructure, and no-code automation. At the heart of our solution is Astra, our intelligent AI layer, which helps you create AI Agents for all customer interactions and all your messaging platforms. By integrating AI agents into the ecosystem, we enable businesses of all sizes to deliver measurable ROI and build deeper customer relationships.

Our Backing & Partnerships 

Trusted by over 16,000 customers across 190+ countries, Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta and Google, we maintain the highest standards of platform excellence and integration.

Role Overview

We are looking for a hands-on regional leader to build and scale Wati’s Spanish-speaking LATAM business (Mexico, Colombia, Argentina and broader region).

This role owns revenue growth, GTM execution, and market expansion across Spanish LATAM, partnering closely with Marketing, Partnerships, Product, and RevOps.

The mandate is to accelerate new ARR growth, expand enterprise penetration, and establish a repeatable regional playbook that can scale across LATAM.

Responsibilities

Regional Revenue Ownership

• Own new ARR and expansion targets across Spanish LATAM markets
• Drive pipeline generation, conversion, and enterprise deal execution
• Develop country-level GTM strategies for priority markets

Market Expansion & Localization

• Build localized sales motions across Mexico, Colombia, Argentina
• Adapt pricing, packaging, and messaging to regional dynamics
• Identify vertical opportunities (e.g., retail, fintech, CX automation)

Team & Structure

• Build and lead Spanish LATAM sales team (AEs / SDRs / partnerships)
• Partner with Brazil leader to share playbooks and best practices
• Establish regional forecasting and operating cadence

Enterprise & High-ACV Growth

• Expand enterprise motion and >$3K ACV segment in LATAM
• Drive strategic accounts and partner-led deals
• Improve win rates and deal velocity

Cross-Functional Execution

• Partner with Marketing on regional demand generation
• Partner with Product on regional requirements & localization
• Partner with RevOps on forecasting and performance metrics

Success Metrics

• Spanish LATAM ARR growth
• Pipeline coverage & conversion
• Enterprise / high-ACV revenue mix
• Country expansion milestones
• Team productivity (quota attainment)

Requirements

• 10+ years of B2B SaaS or enterprise software sales experience
• Proven track record scaling ARR across Spanish-speaking LATAM markets (Mexico, Colombia, Argentina)
• Experience building and leading regional sales teams with quota ownership
• Strong operator mindset with ability to build GTM structure, playbooks, and forecasting cadence
• Experience selling mid-market and enterprise SaaS with multi-stakeholder deals
• Data-driven pipeline management and forecasting discipline
• Fluent Spanish and English required (Portuguese a plus)
• Comfortable operating in fast-growth, high-ambiguity environments