Caseware

Growth Marketing Manager

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Job Description

As the Growth Marketing Manager – North America, you will be responsible for developing and executing regional marketing strategies that drive new customer acquisition. Reporting to our Director of Growth Marketing - North America, you’ll lead demand generation initiatives across digital channels, optimize the marketing funnel, and collaborate closely with sales, product marketing, and regional leadership to deliver measurable growth.

❗This is a full-time, permanent position. 

📍 Location: 

This is a remote position and is available to all applicants residing and eligible to work in US.



What you will be doing:
  • Drive and execute the growth marketing strategy for the US and Canada, with a focus on new business acquisition.
  • Plan and execute integrated omnichannel campaigns, including email, webinars, paid media, sponsored events, and account-based marketing (ABM).
  • Develop ICPs and key personas for the region to architect efficient and effective buying journeys.
  • Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
  • Localize global campaigns and messaging to resonate with North American audiences.
  • Manage the regional marketing budget and allocate spend across channels for maximum ROI.
  • Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
  • Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
  • Stay current on the competitive landscape, industry trends, and regional regulations.

    • What you will bring:
  • 3–5 years of experience in B2B marketing, with a focus on demand generation and new business growth.
  • Proven success in driving pipeline and revenue in North American markets, ideally in SaaS, enterprise software, or agentic software.
  • Deep expertise in digital marketing channels, marketing automation platforms (e.g., Pardot, Marketo, Salesforce Marketing Cloud), and Salesforce CRM.
  • Strong analytical skills, with experience in performance reporting and attribution models.
  • Excellent communication and cross-functional collaboration skills.
  • Experience in the accounting or audit industry is a plus, but not required.

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