Textnow

Head of Lifecycle Marketing

Job Description

TextNow is building the most flexible phone service in North America. As an app first wireless carrier, we give customers control with no contracts, no hidden fees, and no rigid rules. We serve ambitious, self directed people who expect transparency, value, and freedom in how they connect.

As we enter our next phase of growth, retention and lifetime value are our biggest opportunities. We are looking for a strategic, data driven Head of Lifecycle Marketing to transform lifecycle into a core growth engine driving engagement, retention, and sustainable revenue.

Reporting to the Head of Marketing, you will own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.

Your mandate is clear. Build a scalable lifecycle system that strengthens activation, accelerates habit formation, reduces churn, and increases long term customer value while protecting customer trust.

You will lead a high impact lifecycle and marketing operations team and partner closely with Product, Analytics, Brand, and Performance Marketing to ensure customers understand, adopt, and continue choosing TextNow.


Lead Retention and Engagement Strategy
  • Own lifecycle KPIs including activation, engagement, retention, churn reduction, and lifetime value
  • Define and execute a lifecycle roadmap aligned to company and marketing OKRs
  • Translate customer insights and behavioral data into measurable programs that drive long term value
  • Partner cross functionally to deliver a consistent, high quality customer experience across the funnel

    • Transform Onboarding and Early Experience
  • Redesign onboarding to improve clarity, trust, and early habit formation
  • Identify key early behaviors tied to long term retention and build programs to drive them
  • Reduce early churn through proactive education and expectation setting
  • Elevate email, push, and in app messaging with clearly defined channel roles

    • Build Personalization at Scale
  • Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals
  • Launch behavior triggered engagement and monetization programs
  • Improve message to user fit across cohorts and use cases
  • Continuously optimize targeting to increase relevance and engagement

    • Establish a High Performance Testing Engine
  • Create and own a disciplined lifecycle experimentation roadmap
  • Drive testing across messaging, offers, segmentation, and value propositions
  • Measure incremental impact and downstream behavior, not vanity metrics
  • Oversee lifecycle platform architecture and reporting in partnership with Marketing Operations

    • Own Channel Strategy
  • Lead lifecycle strategy across email, push, and in app messaging
  • Set standards for frequency, targeting, and customer experience
  • Balance monetization goals with long term brand trust

    • Who You Are
  • 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes
  • Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business
  • Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale
  • Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function
  • Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement
  • Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights
  • Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design
  • Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals
  • Builder of high performing, accountable teams with clear standards and operational discipline
  • Growth oriented but deeply protective of customer trust, brand equity, and long term value creation
  • Comfortable operating with executive visibility and accountability in a fast scaling environment

    • Apply Now
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