Product Marketing Manager (EdTech)

Job Description

At peopleworth, we support work where people and performance thrive. As part of our Employer Group, we work with a variety of forward-thinking partners and are excited to share this opportunity that sits within our growing group.

Role Overview
The Product Marketing Manager is responsible for bringing new education programmes to market and strengthening product positioning across a portfolio. This role translates product value into clear messaging, develops go to market plans, and ensures marketing assets align to partner brand guidelines. You will work closely with cross functional stakeholders to drive adoption, improve conversion, and ensure customer insights inform marketing and product decisions.

Key Responsibilities

• Lead go to market planning and execution for new programmes and new partner launches, from positioning through campaign rollout
• Translate product value propositions into compelling messaging, narratives, and differentiation for defined target audiences
• Conduct market, competitor, and audience research to identify trends, insights, and opportunities that improve positioning and performance
• Develop content and campaign inputs across multiple formats, including blogs, webinars, paid ad copy, video scripts, case studies, and sales enablement materials
• Map and optimise customer journeys and funnel flows, using data and qualitative insights to improve conversion and engagement
• Coordinate the creation, review, and approval of marketing collateral with internal stakeholders, ensuring clear timelines and sign off
• Support the production of marketing and brand assets with internal teams and outsourced providers, ensuring quality and consistency
• Act as custodian of partner brand guidelines, providing clear direction to suppliers and ensuring assets remain compliant to brand standards
• Gather and synthesise customer feedback and market data, sharing insights to inform continuous improvements to product and marketing strategy
• Partner with marketing, sales, design, partnerships, and product stakeholders to support adoption and revenue growth outcomes

Requirements

• Demonstrated experience in product marketing, including go to market planning, messaging, and positioning
• Proven ability to conduct market and competitor research and translate insights into actionable recommendations
• Strong written and verbal communication skills, with experience producing or directing multi format content
• Proficiency in using data to guide decisions, measure performance, and improve marketing outcomes
• Demonstrated experience mapping customer journeys or user flows and identifying optimisation opportunities
• Strong project management capability, including stakeholder coordination, timelines, and quality control
• High attention to detail and a structured approach to documentation and planning
• Comfort operating in a fast paced, high feedback environment with a proactive, ownership mindset
• Understanding of core product marketing principles, including segmentation, differentiation, and value proposition development
• Exposure to education marketing or marketing for learning products is advantageous

Benefits

• Collaborative, people-centred performance culture.
• Opportunities to grow in a fast-paced environment.
• Meaningful work focused on learner outcomes and market relevant education.
• Strong cross functional collaboration and scope to influence strategy and execution.

Our Recruitment Process
The peopleworth Employer Group follows a fair, transparent, and multi-stage recruitment process designed to ensure mutual fit.

1. Application Submission: Complete the online form and answer brief application questions.
2. Initial Screening: Your application is reviewed for role alignment; successful candidates move to the longlist.
3. Video Interview Stage: You’ll be invited to record short responses to 3–4 role-specific questions.
4. Live Interviews: Shortlisted candidates join first-round interviews (and, where applicable, second or third rounds depending on the role).
5. Final Shortlist & Verification: Reference and background checks are completed.
6. Offer & Contracting: Successful candidates receive formal offers and contract documents.
7. Pre-boarding & Onboarding: Once accepted, you’ll complete a pre-boarding process before officially joining your employing organisation within the Employer Group.

Throughout every stage, we value clear communication, respectful engagement, and timely feedback.