Caseware

Product Marketing Manager

Job Description

As a Product Marketing Manager at Caseware, you will lead go-to-market strategies and execution for software that powers modern audit and financial reporting teams. From core engagement workflows to intelligent automation, you’ll help bring solutions to market that address the real pressures auditors face every day.

Leveraging your experience in audit or public accounting, you will translate practitioner realities into clear positioning, credible messaging and commercially focused launch plans. This role offers the opportunity to apply your firm experience beyond client engagements and influence how accounting professionals evaluate and adopt technology. Your focus will be execution rigor, commercial impact and strong product adoption across global markets

❗This is a full-time, permanent position. 
 
📍 Location: 
This is a remote position and is available to all applicants residing and eligible to work in US.


What you will be doing:
  •  Positioning and Messaging:
  • Define and evolve value propositions grounded in real accounting firm workflows
  • Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
  • Maintain consistent product narratives across web, sales and campaign channels

  • Sales Enablement:
  • Develop high impact enablement assets including info sheets, pitch decks and battlecards
  • Maintain Mindtickle and deliver training content

  • Market Insight and Competitive Awareness:
  • Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
  • Incorporate competitive and market signals into messaging refinements and GTM recommendations

  • Market Presence and Peer Validation:
  • Own Caseware’s presence on G2 and relevant peer review platforms
  • Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales

    • What you will bring:
  • Strong desire to transition from audit or accounting practice into a commercial, product focused role
  • Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
  • Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
  • Strong interest in technology and its role in modernizing accounting firm operations
  • Willingness to experiment with AI tools to improve research, content development and workflow efficiency
  • 3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
  • 2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required).

    • In Your First 90 Days:
  • Demonstrate fluency in at least one assigned product line through an internal demo
  • Conduct targeted competitive and messaging review and identify immediate positioning gaps
  • Deliver a positioning brief and initial GTM asset bundle for an assigned product or feature
  • Support execution of a product or feature launch including core sales enablement materials
  • Participate in sales calls and customer conversations to validate messaging and capture objection trends
  • Assess current G2 and peer review presence and recommend a structured plan to strengthen ratings and review volume

    • Metrics of Success:
  • On-time GTM asset delivery and campaign performance 
  • Engagement with enablement tools and sales team adoption 
  • Growth in awareness and retention/migration metrics 
  • Contribution to win/loss insights and competitive intel 

    • Apply Now
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