Senior Marketing Manager

Job Description

Job Title: Senior Marketing Manager

Location: Remote
Working Hours: US Hours

About the Role

We are seeking a Senior Marketing Manager for our clientto lead marketing execution, content production, and marketing infrastructure.

This role requires an AI-first marketing mindset and the ability to leverage modern AI tools to improve research, content production, marketing automation, and campaign performance.

The ideal candidate is a hands-on marketing operator capable of independently executing initiatives while integrating AI tools to accelerate marketing workflows and operational efficiency.

You will collaborate closely with designers, developers, and marketing stakeholders to drive consistent organic growth, scalable content production, and efficient marketing systems.

Responsibilities

Social Media Strategy & Content Execution

• Create and publish daily social media content across Instagram, Facebook, LinkedIn, and X (Twitter)
• Develop one high-quality content asset per day, including blog articles, PR content, and backlink content
• Plan and execute organic growth strategies across social media channels
• Collaborate with designers to ensure visually engaging content
• Monitor performance and optimize content based on engagement and analytics

AI Tools Used for Social Media

Candidates should have experience leveraging tools such as:

• ChatGPT – content ideation, captions, content repurposing
• Jasper AI – marketing and social copywriting
• Copy.ai – promotional messaging and social captions
• Canva – AI-assisted design and visual content creation
• Buffer – content scheduling and publishing
• Hootsuite – scheduling and engagement monitoring

SEO Strategy & Organic Growth

• Lead the company’s technical SEO and organic search strategy
• Conduct on-page SEO audits and technical site optimization
• Develop and execute backlink acquisition strategies
• Manage keyword strategy and organic search performance
• Perform competitor research and SEO performance analysis
• Collaborate with developers to improve site structure, page speed, and SEO health

SEO Tools & Platforms

Candidates should have experience leveraging tools such as:

• Ahrefs – backlink analysis and keyword research
• SEMrush – competitive research and keyword tracking
• Surfer SEO – SEO content optimization
• Screaming Frog SEO Spider – technical SEO auditing
• Google Search Console – website search performance monitoring

Website & Content Infrastructure

• Oversee website development projects utilizing ASTRO and headless WordPress
• Coordinate with developers to ensure websites support marketing campaigns and content publishing
• Maintain website content updates and performance improvements

Marketing Operations & Reporting

• Improve and manage quarterly marketing reports and shareholder reports
• Support marketing campaigns across email marketing, Google Ads, and revenue operations
• Coordinate execution across marketing, design, and development teams
• Ensure marketing initiatives are properly tracked and measured

Marketing Tools & Platforms

Candidates should be comfortable working with:

• HubSpot
• Google Analytics
• Google Ads
• Slack
• Asana

AI-Driven Marketing Execution

• Leverage AI tools to accelerate content production, research, marketing analysis, and campaign optimization
• Integrate AI into marketing workflows to increase speed and efficiency
• Use AI for:
• content ideation and drafting
• research and marketing insights
• marketing automation and workflow improvements
• Continuously experiment with new AI marketing technologies and tools

Key Requirements

Experience

• Proven experience in a senior marketing or marketing operations role
• Experience managing content production and digital marketing initiatives
• Demonstrated ability to integrate AI tools into marketing workflows
• Candidates must demonstrate an AI-first marketing mindset and familiarity with commonly used AI tools that improve marketing speed and efficiency.
• AI Content & Marketing Tools: Experience using AI tools for content creation, research, and marketing workflows such as:
• ChatGPT
• Claude
• Jasper AI
• Used for content ideation, social media posts, marketing copy, and research.
• Social Media & Content Management: Experience using tools for publishing and managing social media content such as:
• Buffer
• Hootsuite
• Canva
• Used for creating, scheduling, and managing social media content.
• Marketing Platforms: Experience working with marketing platforms and analytics tools such as:
• HubSpot
• Google Analytics
• Google Ads
• Used for campaign tracking, marketing automation, and performance monitoring.
• Experience coordinating across marketing, design, and development teams

Interview Process

1. Initial Screening Call (Pavago)
   Introduction, background review, and role alignment.
2. AI & Marketing Workflow Discussion
   Candidate walks through how they use AI tools in their marketing workflows.
3. Client Interview
   Discussion with the hiring team focused on marketing execution and strategy.
4. Final Interview
   Final alignment discussion and role expectations.
5. Offer

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