Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager

Employment Type: Full-Time (Remote)
Working Hours: U.S. Time Zones

About the Role

We’re hiring a Performance Marketing Specialist who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results.

You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month.

If you think in funnels, obsess over metrics, and test relentlessly — this role is for you.

What You’ll Own

1. Paid Media Strategy & Execution

• Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels.
• Design full-funnel strategies for B2B lead generation and sales growth.
• Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization.
• Write high-converting ad copy and collaborate on creative production.
• Align messaging across paid, organic, and content efforts.

2. Optimization & Scaling

• Monitor campaigns daily and make proactive adjustments.
• Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages.
• Optimize budgets, bids, and targeting to improve CPA and ROAS.
• Identify scaling opportunities while maintaining efficiency.
• Stay ahead of algorithm shifts, privacy updates, and platform best practices.

3. Analytics & Reporting

• Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR.
• Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance.
• Build clear performance reports with insights — not just numbers.
• Translate data into actionable strategy shifts.

4. Cross-Team Collaboration

• Work closely with marketing and sales to align campaigns with revenue goals.
• Provide data-backed creative feedback to improve messaging and visuals.
• Contribute to broader growth initiatives across paid, content, and lifecycle marketing.

Required Experience

• Minimum 3+ years of hands-on paid media management across Google Ads, Meta, and LinkedIn (platform-native experience required; not agency oversight only).
• Proven track record of reducing CPA and scaling profitable campaigns with documented results (ROAS improvement, budget scaling, CPL reduction).
• Strong B2B lead generation experience with measurable pipeline impact.
• Deep understanding of PPC fundamentals — bidding strategies, quality score, audience segmentation, keyword strategy, retargeting, and funnel optimization.
• Advanced knowledge of attribution models and conversion tracking, including pixel setup, event tracking, UTM structuring, and multi-touch attribution.
• Hands-on experience with Google Analytics (GA4) and Google Tag Manager — must be comfortable auditing and troubleshooting tracking setups.
• Ability to independently launch campaigns from scratch (strategy → build → tracking → optimization → reporting).
• Strong ad copywriting skills focused on conversion, testing angles, and audience psychology.

Preferred Experience

• Familiarity with CRM and automation platforms (HubSpot, Salesforce, Marketo).
• Funnel marketing and advanced audience segmentation experience.
• Google Ads and/or Meta certifications.
• Experience managing multiple client accounts or large ad portfolios.
• Creative tools proficiency (Canva, Adobe Creative Suite).

What a Typical Day Looks Like

• Review dashboards and performance trends.
• Adjust bids, budgets, targeting, and creatives.
• Launch new campaigns or experiments.
• Coordinate with design and content teams.
• Analyze funnel data and identify bottlenecks.
• Prepare performance insights and recommendations.

Execution. Testing. Optimization. Repeat.

KPIs You’ll Be Measured On

• Click-Through Rate (CTR)
• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead or Revenue Growth
• Budget Efficiency

Performance is measurable. So is success.

Interview Process

1. Application Review – Experience and alignment assessment.
2. Initial Interview – Paid media background and strategic thinking discussion.
3. Technical Interview – Campaign deep dive and real-world scenario evaluation.
4. Final Interview – Leadership alignment and long-term fit conversation.

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