Director, Marketing Operations & GTM Systems (HubSpot)

Job Description

Fluent is seeking a Director of Marketing Operations & GTM Systems to continue architecting and scaling the systems, data infrastructure, and operational processes that power our go-to-market engine.

Reporting to the SVP, Marketing, and partnering closely with finance, sales & marketing, this leader will bring structure, visibility, and rigor to the design, execution, and measurement of Marketing and Sales workflows.

This is a hands-on systems builder role for someone who thrives at the intersection of CRM architecture, marketing automation, sales workflow design, and revenue reporting infrastructure.

What You’ll Do

Marketing Operations & HubSpot Ownership

• Serve as the primary owner of HubSpot, including:
• CRM architecture and object model
• Lifecycle stage governance
• Automation, workflows, and routing logic
• Campaign tracking and attribution setup
• Integrations, permissions, and system governance
• Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand.
• Establish best practices for CRM usage, documentation, and data hygiene across Marketing.
• Ensure campaign infrastructure supports clean execution and measurement.

Marketing Technology Ecosystem

• Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement.
• Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed.
• Reduce tool sprawl and improve system coherence across Marketing systems.
• Partner with stakeholders to ensure tools are adopted consistently and effectively.

Data, Reporting & Performance Visibility

• Design and maintain dashboards across:
• Campaign performance
• Funnel conversion
• Channel efficiency
• Pipeline influence
• Ensure data accuracy and consistency across systems and executive reporting.
• Establish standardized attribution and measurement frameworks.
• Partner with finance and sales to align on shared definitions and reporting inputs.

Sales Workflow Architecture & CRM Alignment

• Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot.
• Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated.
• Translate sales processes into scalable system workflows and automation.
• Identify friction points in lead management and pipeline tracking and design system improvements.
• Ensure lifecycle and opportunity stages align with Finance reporting standards.

Operational Governance & Cross-Functional Enablement

• Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy.
• Reduce manual work and operational friction through automation and documentation.
• Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility.
• Over time, take on people management responsibilities as the organization evolves

Requirements

• 8–12+ years of experience in Marketing Operations or Marketing Systems.
• Deep, hands-on expertise with HubSpot (required).
• Strong understanding of B2B funnels, lifecycle marketing, and attribution.
• Experience partnering with senior stakeholders and cross-functional teams.
• Prior people management experience preferred, but not required immediately.
• Highly analytical, process-oriented, and detail-driven.
• Comfortable operating in ambiguity and building structure where it doesn’t yet exist.

About Us

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

Benefits

At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…

• Competitive compensation
• Ample career and professional growth opportunities
• New Headquarters with an open floor plan to drive collaboration
• Health, dental, and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $140,000 to $160,000 base, + competitive bonus. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.