Job Description

Role Overview

We are seeking a results-driven, mid-level Marketing Manager to take full ownership of email and SMS marketing strategy, execution, and performance, while confidently planning and managing the broader marketing calendar.

This role is ideal for a hands-on builder and strategic thinker who thrives on both creative execution and data-driven optimization. You will be responsible for delivering thoughtful, conversion-focused campaigns that drive engagement, retention, and revenue growth across the customer lifecycle.

Key Responsibilities

Email & SMS Marketing Ownership

Plan, write, design, schedule, and optimize all email and SMS campaigns end-to-end
Manage audience segmentation, lifecycle flows, automations, and promotional sends
Conduct ongoing A/B testing on subject lines, creative, messaging, and timing
Ensure deliverability best practices and compliance standards are maintained

Marketing Calendar & Campaign Planning

Build and maintain monthly, quarterly, and seasonal marketing calendars
Develop campaign concepts aligned with product launches, promotions, and key retail moments
Coordinate cross-channel execution to ensure timely and consistent campaign delivery

Creative & Copy Execution

Write clear, compelling, conversion-focused marketing copy
Produce basic campaign visuals or collaborate with designers when needed
Translate marketing strategy into clear, executable creative direction

Performance Tracking & Optimization

Monitor key KPIs including open rates, CTR, conversions, and revenue attribution
Analyze campaign performance and identify optimization opportunities
Provide regular reporting, insights, and actionable recommendations
Maintain strong operational discipline and documentation

Requirements

4–7 years of experience in lifecycle, CRM, or retention marketing
Proven ownership of email and SMS marketing programs
Experience building and managing marketing calendars and campaigns
Strong copywriting skills with a focus on conversion-driven messaging
Solid understanding of segmentation, customer journeys, and lifecycle marketing
Data-driven mindset with strong analytical and reporting abilities
Ability to manage multiple projects and deadlines simultaneously
Hands-on experience with email/SMS marketing platforms and automation tools
Familiarity with A/B testing methodologies and performance analytics
Basic design skills or ability to collaborate effectively with creative teams
Experience in e-commerce, DTC, or high-growth environments
Knowledge of customer retention strategies and lifecycle marketing frameworks
Experience working in fast-paced, cross-functional teams