Growth Marketing Manager

Job Description

Are you passionate about driving growth and making a meaningful impact in health and wellness? Holy Health (holyhealth.org) is looking for a dynamic and innovative Growth Marketing Manager to join our dedicated team. In this role, you'll play a pivotal part in shaping our marketing strategies to ignite excitement around our brand and products. You will be responsible for building and executing data-driven campaigns that resonate with our target audience, fostering brand loyalty and engagement. Collaborating closely with cross-functional teams, you'll leverage your expertise in digital marketing, social media, and customer insights to identify opportunities that scale our presence in the market. This is an incredible opportunity for a proactive marketer who thrives in a fast-paced environment and is eager to contribute to a mission-driven organization dedicated to promoting healthier lifestyles. If you're ready to take on the challenge of elevating Holy Health's growth trajectory while making a real difference in people's lives, we want to hear from you!

Church Marketing — Strategy & Execution 

Own and execute the full marketing system that moves pastors from:

Lead → Free Holy Health Experience → Church Enrollment Conversation

Build and manage:

• Pastor-only landing pages
• Church education-first nurture sequences
• Overview video + 1-pager deployment
• Case study and testimonial rollout
• Automated follow-up flows

Partner with HubSpot team to:

• Maintain pipeline stage automation
• Track movement from lead → experience → adoption
• Build clear reporting dashboards

Optimize for:

• Higher conversion to adoption
• Reduced time spent on sales calls
• Warmer, qualified conversations for Joshua

Virtual Holy Health Summit — Strategy & Execution

Own the primary DTC conversion engine for launch end-to-end.

Build and manage:

Registration phase:

• Summit landing page
• Email signup flows
• Ambassador traffic routing
• Confirmation and reminder sequences

Pre-event nurture:

• Show-up rate optimization
• Speaker content rollout
• Engagement and anticipation campaigns

Live event conversion:

• Daily email campaigns
• Offer timing and cart sequencing
• Behavior-based messaging

Post-event monetization:

• Replay campaigns
• Urgency sequences
• Segmented follow-up

Brand Ambassador Campaigns — Execution & Infrastructure

Fully own the operational engine that allows ambassadors to drive measurable results.

Serve as the primary operator for:

• Ambassador campaign timelines
• Custom tracking links and attribution
• Traffic routing into the summit funnel
• Asset distribution (copy, links, launch moments)

Repurpose ambassador content into:

• Email marketing
• Landing pages
• Testimonial assets

You are not responsible for sourcing ambassadors — you are responsible for making their campaigns convert.

Email Marketing & CRM Execution

Own hands-on execution of:

• All nurture sequences
• Launch broadcast campaigns
• Segmentation and behavior-based automation
• List engagement and health

Launch & Campaign Execution

Own the marketing execution calendar for the April–May launch:

• Operate timelines
• Ensure asset readiness
• Sequence campaign deployment
• Align all channels to launch milestones

Ensure:

• Nothing is late
• Nothing is missing
• Nothing requires founder rescue

Social Media Strategy (Execution Support, Not Posting)

Own the Holy Health Instagram strategy, including:

• Content themes
• Posting cadence (minimum 3x/week)
• Messaging priorities
• Launch moments

Work closely with the Director of Marketing and her team to:

• Provide weekly content briefs
• Supply captions, hooks, CTAs, and talking points
• Ensure alignment with theology, tone, and brand standards

Review performance and recommend adjustments.

This role does not edit or post organic social content directly.

Collaboration & Reporting

Report directly to CEO of Holy Health

Collaborate with:

• Holy Health leadership
• Internal marketing team (social, design, video)
• HubSpot team
• External contractors (as needed)

Deliver concise weekly updates covering:

• What was executed
• What’s working
• What’s not
• Next-week priorities

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in growth marketing or digital marketing roles.
• Proven track record of successful campaign management and measurable results in customer acquisition.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team.
• Experience with marketing automation tools and CRM systems.
• Passion for health and wellness and a genuine desire to make a difference.
• Faith alignment is preferred.

Benefits

Pre-May:
Contract / retainer structure with milestone-based performance incentives

Post-May:
Salary range: ~$60K–$70K base (experience-dependent)
Bonus potential tied to KPI milestones

Clear opportunity to grow into senior leadership within the Holy Health ecosystem.