Growth Marketing Specialist

Job Description

As the Growth Marketing Specialist, you will own and scale paid acquisition across Meta, Google, TikTok, and Amazon by blending data-backed strategy with high-impact creative. You’ll manage the full performance lifecycle, optimizing budget allocation and bidding strategies (such as ASC and Target ROAS) to drive measurable growth in ROAS and CAC. Beyond media buying, you will lead creative strategy by collaborating with designers and UGC creators to develop scroll-stopping content that converts. By leveraging structured testing frameworks and funnel segmentation, you’ll continuously refine messaging and audience targeting to maximize new customer acquisition. Ultimately, you are the bridge between technical execution and brand storytelling, ensuring every dollar spent fuels sustainable business expansion.

Performance Strategy & Execution

• Platform Mastery: Build, manage, and scale high-performance paid media campaigns across Meta, Google, and TikTok to drive consistent growth
• Tactical Execution: Own daily budget allocation, funnel segmentation, and advanced bid management (including ASC, Cost Caps, and Target ROAS) to maximize efficiency
• Strategic Optimization: Analyze channel performance to develop data-driven "test-and-learn" frameworks that improve ROAS, CPA, and MER
• Rigorous Testing: Lead A/B testing initiatives across creative assets, ad copy, and landing pages to relentlessly improve conversion rates and audience resonance
• Forecasting & Insights: Collaborate with internal teams on performance reporting and forecasting to steer strategic budget planning and channel prioritization
  

Creative Strategy & Production

• Briefing & Production: Partner with designers, editors, and influencers to develop high-performing creative briefs for video, statics, and UGC that align with brand standards
• Iterative Testing: Lead a high-velocity testing framework by launching weekly creative variations and analyzing performance trends to inform future production
• Performance Copywriting: Draft compelling ad copy for both prospecting and retargeting campaigns, expertly balancing brand voice with conversion-driven tactics
• Content Amplification: Collaborate with affiliates and UGC creators to identify, whitelist, and scale top-performing organic content
• Cross-Functional Insights: Maintain detailed reporting dashboards to share actionable creative learnings and campaign wins with the broader team

Preferred:

• Familiarity with clean beauty, wellness, or lifestyle brands 
• Familiarity with A/B testing platforms and performance attribution tools

Requirements

• 3+ years of experience managing Meta, Google and Amazon Ads (TikTok a strong bonus)
• Proven track record scaling DTC e-commerce brands through paid media
• Experience managing $50K–$150K per month in ad spend
• Strong analytical and performance reporting skills
• Ability to manage and troubleshoot Google product feeds
• Deep understanding of paid media metrics, attribution, and platform tools
• Excellent copywriting and creative briefing skills
• Strong creative instincts and the ability to collaborate on compelling content that converts
• Experience managing creative production: briefing, reviewing, and testing static and video formats
• Highly organized, self-motivated, and detail-oriented

Minimum Technical and Work Environment Requirements:

•  Internet Connection: 
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

•  Primary Device: 
• Desktop or laptop equipped with at least:
•  Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

•  Backup Device: 
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

•  Peripherals and Workspace: 
• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• A smartphone for communication and verification purposes.

Benefits

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.