Product Marketing Manager, Competitive Intelligence (Remote, EST/CST)

Job Description

APPLICATION DEADLINE: Friday, February 27th at 5:00pm central time, we encourage you to apply if interested.

We recognize that job searching can sometimes feel uncertain, and we want to be respectful of your time and interest. We're committed to providing updates after the review period and thank you in advance for considering M-Files as your next career opportunity.

Who We Are

M-Files is redefining how work gets done. Our AI-native document management system offers purpose-built business use cases, spanning universal and industry-specific workflows, to enable secure collaboration, automate processes, and ensure governance.

Unlike traditional systems, M-Files organizes content around the context of your business — connecting documents to related people, projects, and transactions. With our unique metadata-driven architecture, organizations can model content in line with their business processes, unify information across silos, and apply AI at scale. The result is greater productivity, reduced risk, and smarter, faster decisions for over 6,000 customers in 100+ countries.

At M-Files, our Guiding Principles unite us across diverse cultures and personalities:

1. Make It Happen – We set bold goals, take ownership, learn from mistakes, and relentlessly pursue results.
2. Help Others – We lead with kindness, assume good intentions, hold one another accountable, and celebrate wins together.
3. Love Customers – We put customers and partners at the heart of everything, delivering value with respect, fairness, and speed.

To learn more about us we encourage you to visit our company page.

To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work.

Summary of the role:

M-Files is seeking a hands-on Product Marketing Manager to lead Competitive Intelligence, with a strong focus on AI-driven capabilities and market positioning. This role will play a critical part in identifying competitive opportunities and risks as well as closing competitive gaps, particularly in AI, and ensuring we effectively position M-Files in a rapidly evolving market.

This is a high-visibility role with impact across Product, Sales, and Executive leadership. The ideal candidate has 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or a related field. Familiarity with DMS/ECM software (including from a Services or customer-facing role) is highly valued.

Why This Role Matters

As AI rapidly reshapes the information management landscape, M-Files is sharpening its competitive edge with proactive market monitoring. This role will:

• Identify where competitors are advancing in AI and adjacent capabilities
• Inform product roadmap decisions with structured competitive insights
• Enable Sales with clear, actionable competitive positioning
• Provide visibility to leadership on evolving market threats and opportunities

Core Responsibilities

Competitive Intelligence Leadership

• Developing and maintaining a structured competitive intelligence program including win/loss
• Analyzing competitors’ product capabilities, roadmap signals, AI positioning, and go-to-market strategies
• Monitoring, aggregating, synthesizing and communicating market trends and emerging AI use cases relevant to M-Files
• Delivering clear, actionable insights to product management, go-to-market teams and leadership

AI-Focused Market Analysis

• Assessing competitive positioning in AI-driven automation, content intelligence, and enterprise information management
• Identifying competitive gaps and opportunities aligned with Board-level priorities
• Partnering with Product Management to translate findings into roadmap recommendations

Sales Enablement

• Creating and maintaining battlecards, objection-handling guides, and competitive messaging
• Supporting Sales with deal-specific competitive insights when needed
• Conducting internal training sessions to improve competitive fluency

Cross-Functional Collaboration

• Acting as the bridge between Product, Marketing, Sales, and Services on competitive topics
• Ensuring messaging reflects current product capabilities and roadmap direction
• Sharing structured insights with leadership on competitive risks and opportunities

Requirements

 What We Are Looking For

• 3-4 years of experience in product marketing, competitive intelligence, product strategy, consulting, or similar roles

• Strong analytical skills and ability to translate complex insights into clear recommendations
• Demonstrated interest or experience in AI-related technologies
• Excellent written and verbal communication skills
• Hands-on, self-starter mindset - comfortable building processes from the ground up

Preferred

• Prior experience in the DMS/ECM market
• Background in enterprise software or B2B SaaS
• Experience creating sales enablement materials (battlecards, competitive decks, win/loss summaries)

What Success Looks Like In This Role

• Clear competitive POV on AI positioning within 90 days
• Structured and regularly updated battlecards for key competitors
• Product team informed by competitive insights in roadmap discussions
• Improved Sales confidence and effectiveness in competitive deals

Participation in our Recruitment Process:

1. Initial Screening w/People & Culture Team Member
2. Hiring Manager (Senior Director, Product Marketing)  
3. Role specific Assessment w/Internal Team Member(s)
4. Final Interview w/Chief Marketing Officer

*Completed Recruitment Process Time Investment for Applicant: ~Approx. 2.5hrs

Benefits

Why M-Files?

We are a global company with Finnish roots and with our own product that we are greatly proud of!

By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!
 
Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What We Offer:  

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)