Brafton

Remote Enterprise Opener (Strategic Accounts)

Job Description

This role is remote and open to applicants throughout the US.

POSITION SUMMARY

Are you a senior Enterprise level opener, looking for your next challenge, with the opportunity to build a team? The Enterprise Opener (Strategic Accounts) is a critical role focused on accelerating Brafton's growth. You will open doors inside large, complex organizations and secure high-quality meetings with senior marketing and business decision-makers.

This is a professional, account-based prospecting role, not high-volume and generic. It's designed for an outbound expert who:

• Thrives in account-based prospecting.
• Understands enterprise buying cycles.
• Consistently creates interest with executives through sharp positioning, research-driven outreach, and confident discovery.

You will partner closely with enterprise sales leadership to target priority accounts, multi-thread stakeholders, and generate pipeline for strategic, high-value engagements.

Previous enterprise experience in a comparative role is essential (5-10 years). Applicants without such experience will not be considered.


KEY RESPONSIBILITIES
  • Own outbound prospecting into strategic enterprise accounts across defined target segments.
  • Build and execute account-based outbound plans (stakeholder mapping, messaging angles, sequencing, follow-up strategy).
  • Engage senior stakeholders (Director/VP/Head/CMO) through:
  • Phone outreach
    Email campaigns
    LinkedIn engagement and social selling
    Targeted multi-touch sequences
  • Conduct high-quality discovery conversations to uncover business drivers including:
  • Growth goals and pipeline targets
    SEO and organic visibility challenges
    Content velocity and scale needs
    Internal resourcing constraints
    Performance marketing priorities
    Brand authority and thought leadership initiatives
  • Develop messaging aligned to executive priorities (revenue impact, efficiency, speed-to-market, measurable performance).
  • Partner with enterprise AEs to support pursuits (intelligence gathering, buying committee insights, competitive context, clean handoffs).
  • Maintain excellent CRM discipline and activity tracking for forecasting and performance analysis.
  • Provide feedback loops to marketing and leadership on what's resonating in the enterprise market.

  • IDEAL CANDIDATE PROFILE
  • You are a consultative outbound professional who is confident speaking with senior leaders and skilled at breaking into large organizations. You’re strategic, disciplined, and persistent—and you take pride in high-quality outreach that earns responses.

  • REQUIRED EXPERIENCE & QUALIFICATIONS
  • Bachelor’s degree required.
  • 5+ years experience in prospecting specifically at the Enterprise level.
  • Demonstrated success booking meetings with enterprise-level decision-makers.
  • Proven ability to open net-new accounts (not just inbound follow-up).
  • Strong discovery skills and the ability to create urgency without being transactional.
  • Comfortable navigating longer buying cycles and multi-stakeholder environments.
  • Excellent written communication with a professional, executive tone.
  • Confident phone presence and objection-handling skills.
  • Strong working knowledge of digital marketing concepts, including:
  • Content strategy and production at scale
    SEO performance and search visibility
    Inbound marketing and lead generation
    Paid media and conversion considerations
    Analytics and reporting expectations for enterprise teams
  • High proficiency with prospecting and research tools such as:
  • LinkedIn Sales Navigator
    CRM systems (HubSpot and/or Salesforce)
    SEMrush, SimilarWeb, Google Analytics or equivalent
    Outreach, Salesloft, or Apollo (nice to have)

    WHAT SUCCESS LOOKS LIKE
  • Consistently generating qualified meetings with large target accounts.
  • Securing meetings with VP and C-level marketing leaders.
  • Building repeatable outbound plays that generate real enterprise pipeline.
  • Producing high-quality handoffs that lead to progressed opportunities.
  • Becoming a trusted partner to enterprise sales leadership in strategic pursuits.

  • COMPENSATION & GROWTH
  • Competitive base salary plus performance-based incentive compensation.
  • Clear growth pathways into enterprise closing roles and sales leadership opportunities.