Mobile App Product Manager

Job Description

Client: https://gabbybernstein.com/

Location: 100% Remote EST

Contract: Long Term | Independent Contractor

Payment: Monthly | USD

About the App

Our coaching app offers a comprehensive digital toolkit for personal growth, providing users with hundreds of guided meditations, spiritual practices, talks, and workshops led by a #1 New York Times bestselling author. The platform includes a personalized 24/7 AI coach, habit-tracking challenges, and on-demand AI support designed to provide immediate relief and practical spiritual guidance.

Recognized by major media publications and maintaining a top-tier 4.9-star rating with a highly loyal community, the app serves as a best-in-class foundation for our ambitious retention and growth strategy.

Our Mission

We are committed to helping people transform their lives while building a joyful, purpose-driven workplace. Every team member is encouraged to align with their highest potential and contribute meaningfully to the impact we create in the world.

Role Summary

As a Mobile App Product Manager, you will work closely with our development, executive, and marketing teams to maintain the health, performance, and evolution of the app. You will take full ownership of the product roadmap—building, testing, and optimizing existing features while driving adoption and increasing subscriber growth.

What is this role, in simple terms?

The Mobile App Product Manager is the full owner of the mobile product (iOS and Android).
Your mission is to grow the app, retain users, and increase subscribers by ensuring that:

• The app performs well (performance, bugs, stability)
• The right features are built in the right order
• Content is consumed more frequently and more effectively
• AI becomes a real engine for engagement and retention
• Decisions are driven by data, not intuition

This is not a purely technical role nor a purely strategic one—it’s execution + strategy + coordination.

What problem is this role meant to solve?

The app already:

• Has strong content
• Has a loyal user base
• Has an excellent rating (4.9)

The typical challenges at this stage are:

• How do we better activate new users?
• How do we reduce churn?
• How do we get users to come back every day?
• How do we use AI to personalize the experience?
• Which features actually move the needle, and which don’t?

This role exists to turn the app into a growth and retention engine, not just a content library.

Key Responsibilities

• Lead overall product strategy and execution for the mobile app.
• Drive development of minimal but high-impact features in collaboration with the wider content team.
• Serve as the primary point of contact for developers and lead weekly alignment calls on priorities.
• Define clear KPIs and evaluate success metrics related to app performance.
• Track and report weekly on usage data, churn, and retention.
• Monitor analytics and translate insights into actionable product improvements.
• Analyze in-app behavior, customer feedback, and competitor research to inform feature creation and bug resolution.
• Manage ongoing processes for gathering and implementing user feedback.
• Partner with the content team to shape content strategy based on consumption insights.
• Upload, manage, and maintain all in-app content.
• Lead cross-functional lifecycle alignment across retention, marketing, and analytics to improve new-user activation.
• Collaborate across teams to develop promotional strategies that expand the user base.
• Own the AI product roadmap as a core retention lever, optimizing responsiveness and personalization to increase engagement.
• Drive app store SEO and optimize listings for discoverability and conversion.
• Act as the internal expert and ambassador for the app.
• Ensure strong coordination with website and customer service teams for promotion, support, and troubleshooting.

Requirements

Required Experience & Skills

• 3–5 years of product management experience focused on consumer mobile apps (iOS and Android preferred).
• Experience working with subscription-based products is advantageous.
• Strong ability to interpret customer behavior and performance data to inform decisions.
• Experience in content-rich environments such as media, wellness, health tech, or entertainment is a plus.

Culture & Team Standards

• We value individuals who are:
• Self-motivated, proactive, and results-driven.
• Flexible and comfortable wearing multiple hats to support team success.
• Coachable, adaptable, and open to feedback.
• Transparent and collaborative across all functions.
• Strong team players with excellent interpersonal skills and trust-building ability.
• Highly responsive communicators.
• Effective at working independently with excellent time management.
• Willing to take full ownership of projects and outcomes.