Marketing Manager (Execution Driven)

Job Description

Reinventing Short-Term Renting

SmartStay is a holiday homes company that offers luxury furnished apartments in prime locations like Downtown Dubai. Alongside SmartStay, we operate BNB IN DUBAI, a fast-growing membership-based community helping Airbnb hosts and rental entrepreneurs scale their businesses. As we expand across multiple brands, we are hiring a Marketing Manager to take full ownership of marketing strategy, execution, and performance.

The Role: Marketing Manager

The Marketing Manager will take full ownership of marketing across SmartStay and BNB IN DUBAI, driving strategy, execution, and performance across all channels and audiences. This includes building and optimising funnels, email campaigns, and paid/organic channels; managing content strategy and calendars across brands; coordinating founder on-camera content; and ensuring consistent brand messaging.

You will own lead generation for landlords, guests, and BNB IN DUBAI audiences, monitor performance through analytics and reporting, and deliver measurable outcomes. This is a hands-on role: you will plan, execute, and oversee all marketing activities, ensuring both brands have clear, consistent messaging, strong audience engagement, and measurable results. You will move marketing from fragmented and founder-dependent to structured, scalable, and high-impact.

Key Responsibilities:

• Own end-to-end marketing strategy and execution across all brands, ensuring alignment with company and revenue objectives.
• Translate business goals into clear marketing priorities and ensure consistent, high-quality delivery across all channels.
• Lead and coordinate marketing initiatives, working closely with the social media team for content creation, the systems & platforms team for technical support, and directly managing paid advertising campaigns.
• Manage end-to-end funnels across multiple brands, overseeing landing pages, email campaigns, automations, and conversion optimization, with a strong emphasis on strategy, structure, quality assurance, and seamless coordination with copy, paid ads, and systems teams.
• Quality-check all marketing copy, funnels, and campaigns prior to launch, working closely with the copywriter (direct report).
• Own the content calendar across all brands, defining content objectives, messaging, and distribution strategy.
• Ensure strong marketing strategy, brand consistency, and adherence to the content calendar across all initiatives.
• Own and manage the marketing budget, including allocation across channels, tools, and campaigns, reporting back the results and expence
• Coordinate founder on-camera content for Instagram and YouTube, ensuring effective repurposing across platforms.
• Own and coordinate lead generation strategy across BNB IN DUBAI, SmartStay landlords, and SmartStay guests, working closely with internal teams and external partners on both organic and paid channels.
• Coordinate and oversee paid advertising activities (internal or external) and evaluate channel performance continuously.
• Own marketing analytics, attribution, and reporting, maintaining weekly scorecards and contributing to quarterly performance reviews and planning cycles.
• Support HR employer branding by ensuring consistent messaging, contributing to hiring campaigns and role-specific content, and driving continuous talent pool engagement aligned with SmartStay’s brand and values.

Qualifications & Experience:

• Strong hands-on marketing experience with instagram & youtube, social media strategy, organic and paid traffic, funnels and landing pages, email marketing, and analytics & attribution.
• Strong knowledge of tools like Meta Ads Manager, Google Ads, Zapier, ActiveCampaign, ClickFunnels, ThriveCart, ManyChat, Hyros (or equivalent).
• Proven ability to execute campaigns across multiple brands or audiences.
• Highly structured, detail-oriented, and outcome-driven.
• Fluent in English, both written and spoken.

What we need:

• Experience in hospitality, travel, or short-term rentals. 
• Experience with OTA- or marketplace-driven businesses (e.g. Airbnb, Booking.com).
• Experience supporting or working with information businesses or coaching, including online communities and digital course offerings.
• Experience working closely with founders and managing small teams or direct reports. 
• Experience managing freelancers, agencies, or small teams

What we offer:

• Competitive base salary aligned with experience and location
• High ownership and autonomy
• Clear accountability and impact on revenue
• Direct exposure to a fast-scaling, multi-brand business

Our Core Values - How We Win Together

At SmartStay, our values aren’t just words on a page, they shape how we work, grow, and win together. If you thrive in a fast-paced, high-impact environment and love seeing your efforts translate into real results, you’ll fit right in.

• Own It: You take full responsibility for outcomes and follow through with accountability.
• Think in Impact: You make decisions with revenue, cost, guest value, and long-term results in mind.
• Deliver Excellence: You maintain high standards for guests, clients, and teammates in every interaction.
• Communicate Clearly: You practice direct, honest, and respectful communication to drive clarity and alignment.
• Improve Every Day: You learn, adapt, and grow continuously to deliver better results over time.

Why Join SmartStay:

This is a foundational marketing role where you will transform marketing from fragmented to structured, from reactive to intentional, and from founder-dependent to fully scalable. If you thrive on ownership, value clarity, and want to see your work directly drive results, this role gives you the platform to make it happen.

Join us at SmartStay and BNB IN DUBAI and help shape the future of Dubai’s holiday homes and short-term rental education.