Everbridge

National Channel Sales Manager

Job Description

The Channel Sales Manager – National Reseller Partners is responsible for managing, enabling, and growing revenue through assigned national reseller partners. This role focuses on driving joint business planning, pipeline development, and sales execution with strategic partners to achieve revenue targets. The ideal candidate is a strong collaborator who understands national reseller models, excels at relationship management, and can effectively align partner activities with Everbridge’s sales objectives.


What you'll do:
  • Serve as the primary point of contact for assigned national reseller partners, owning the overall partner relationship and performance in North America.
  • Develop and maintain strong, executive-level and field-level relationships within partner organizations.
  • Drive joint business planning with partners, including revenue targets, pipeline goals, and go-to-market initiatives.
  • Conduct regular business reviews to evaluate performance, identify growth opportunities, and align on strategic priorities.
  • Act as an internal advocate for assigned partners, ensuring alignment across sales, marketing, and product teams.
  • Execute channel sales strategies focused on expanding pipeline, accelerating deal velocity, and increasing win rates with assigned partners.
  • Work closely with Everbridge field sales teams to position partners effectively within active opportunities.
  • Influence partner sales motions to prioritize Everbridge solutions within their portfolios.
  • Track and manage partner-driven pipeline to ensure coverage of 3X assigned quota.
  • Enable partner sales, technical, and leadership teams on Everbridge solutions, value propositions, and competitive differentiation.
  • Ensure partners have access to the tools, training, and resources required to successfully position and sell Everbridge offerings.
  • Support partner onboarding for new seller cohorts.
  • Collaborate with marketing and partner teams to develop and execute joint demand-generation and go-to-market programs.
  • Support partner-led campaigns, events, and initiatives to increase awareness and pipeline generation.
  • Maintain awareness of industry trends, competitive dynamics, and partner business priorities.
  • Provide actionable feedback to internal stakeholders on market conditions, partner insights, and customer needs.
  • Ensure partner engagement and sales activities align with Everbridge policies and compliance requirements.
  • Maintain accurate partner opportunity tracking and forecasting in CRM systems.
  • Prepare and deliver regular performance updates, forecasts, and insights to senior leadership.

    • What you'll have:
  • Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
  • 5+ years of experience in channel sales, partner management, or business development, preferably with national reseller partners.
  • Proven success driving revenue growth and achieving quota through indirect sales models.
  • Strong ability to manage complex partner relationships and influence without direct authority.
  • Demonstrated experience working with National resellers, or strategic channel partners.
  • Ability to clearly articulate the value and role of each partner to Everbridge sales teams.
  • Excellent communication, presentation, and relationship-building skills.
  • Strong analytical skills with the ability to assess pipeline, performance metrics, and market trends.
  • Self-directed, results-oriented, and comfortable working cross-functionally.
  • Must be willing to travel up to 50% to engage partners.
  • Proficiency with CRM systems and Microsoft Office Suite.

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