Regional Sales Representative (B2B | Electrical Testing Solutions)

Job Description

Regional Sales Representative (B2B | Electrical Testing Solutions)

Location (Remote / Home Office): United States (Central or Midwest territory preferred)
Travel: Regular regional travel (day trips + overnights as needed)
Employment Type: Full-Time/Permanent
Reports To: Head of Sales & Marketing

About the Opportunity:

We’re partnered with a long-established, highly respected manufacturer in a specialized electrical testing niche supporting customers who build, process, and test electrical cables and wire harnesses. This organization is known for a customer-first, long-term approach—products are used for decades, and many customer relationships span years.

This is not a “hard sell” environment. Customers rely on technical guidance, responsiveness, and trustworthy support. The team is looking for a sales professional (or technically skilled industry professional who loves working with people) who can build relationships, solve problems, and grow a territory through consultative selling.

What You’ll Do:

As a Regional Sales Representative, you will own an assigned territory and drive growth by combining consultative selling with exceptional customer care.

Core responsibilities include:

• Build and execute a strategic territory plan to achieve sales goals
• Identify, qualify, and pursue new opportunities within manufacturing, MRO, government, and OEM customer segments
• Maintain and expand relationships with existing customers to support repeat business and long-term partnerships
• Assess customer needs and recommend appropriate electrical testing products and solutions
• Deliver professional product presentations, demonstrations, and proposals
• Negotiate pricing and commercial terms within established guidelines
• Manage the full sales cycle: lead generation, pipeline management, forecasting, and order coordination
• Partner with internal teams (marketing, engineering, customer support) to ensure customer satisfaction before/during/after sale
• Keep accurate CRM records of activity, customer interactions, and forecasts
• Monitor market activity, customer trends, and competitor insights to inform sales strategy
• Represent the company at trade shows, customer meetings, and industry events
  

Travel & Work Style:

• Regular travel within the assigned territory (some overnight stays)
• Attendance at trade shows, sales meetings, and trainings may require additional travel
• This is a remote / home office + field travel role (not fully “on the road” every day). You’ll balance customer visits with supporting a large account base efficiently.

What Success Looks Like:

• You build trust quickly and become a go-to advisor for customers
• You create consistent pipeline activity and manage deals through to close
• You’re organized, responsive, and follow through—customers feel supported
• You collaborate well with internal teams and represent the company professionally
• You can learn and communicate technical product value clearly (or you already know the industry)
  

Education: Bachelor’s degree in business, engineering, or related field or equivalent experience

Strongly Preferred Backgrounds (High-Value Targets):

Because this is a niche industry, the client strongly values candidates with cable/harness and electrical manufacturing context. Candidates from the following backgrounds often ramp faster:

• Electrical Engineer, Test Engineer, Manufacturing Engineer
• Production Supervisor (manufacturing environment)
• QA / Manufacturing Quality (inspection, test, process)
• Sales professionals already selling into cable/harness manufacturing, wire processing, or related electrical production environments

Important Cultural Fit:

This team prioritizes:

• Customer-first mindset (service > pressure tactics)
• Integrity and professionalism
• Problem-solving and follow-through
• Collaborative “team coverage” culture (team supports accounts when someone is away)
  

If your style is “hard close / transactional,” this may not be the right fit. If you’re relationship-driven, solution-oriented, and technically curious, you’ll likely thrive.

Requirements

• 5+ years of progressive B2B sales experience with ownership of results (territory, quota, or comparable accountability)
• Ability to operate autonomously, prioritize effectively, and manage a pipeline end-to-end
• Strong communication skills: written, verbal, presentation (executive + technical audiences)
• CRM proficiency and disciplined documentation of activity and forecasting
• Comfort learning technical concepts and translating them into customer value
• Valid ability to travel regionally (car and/or commercial travel as needed)

Benefits

• Dental care
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care
• Wellness program