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Head of Growth Marketing
Job Description
Flex is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self-serve and sales-led motions.
This role is ideal for a senior growth leader with a proven track record of scaling demand generation at fast-growing companies. You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, OOH, creator, and emerging channels such as Generative Engine Optimization (GEO), while partnering closely with Product to drive activation, conversion, and monetization.
You will also lead our Demand Generation team, owning performance marketing execution and digital channel strategy. This is a high-impact leadership role for a growth-minded marketer who thrives in experimentation, understands unit economics, and knows how to turn traffic into revenue.
What You’ll Do
Growth & Demand Generation Leadership
• Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition across channels, including search, display, paid social, and retargeting.
• Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration.
• Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
Self-Serve & Product-Led Growth
• Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
• Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
• Define and track growth KPIs across acquisition, activation, and revenue
Website & Digital Growth Surfaces
• Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
• Drive organic acquisition through technical SEO, structured content, and site optimization
• Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
Product, Brand & Content Strategy
• Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
• Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
• Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
What You Bring
• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
• 2+ years of people management experience, with a track record of building and mentoring high-performing teams
• Proven success scaling organizations from $50M → $100M → $200M + ARR
• Demonstrated ability to scale self-serve acquisition, activation, and monetization
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
• Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
• Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
• Excellent copywriting, communication, and storytelling skills
• Highly technical and comfortable implementing modern marketing and analytics tools
• A collaborative, human-first leader with strong values, empathy, and a bias toward action
