Manager, Digital Marketing (Contract)

Job Description

Manager, Digital Marketing (Contract) 

Responsibilities

You will be responsible for building and scaling Botrista’s digital acquisition engine across paid social, search, and SEO, with a focus on generating qualified inbound leads for our sales team.

1. Performance Marketing (Hands-On Execution)

• Own Meta lead generation campaigns (Facebook/Instagram)
• Build, optimize, and scale paid acquisition across Meta and Google
• Create and iterate on audiences, ad sets, creative, and landing page flows
• Improve lead quality and cost per lead
• Monitor daily campaign performance and make adjustments without hand-holding

2. SEO & Web Optimization

• Own SEO strategy and implementation across botrista.com
• Improve organic traffic and inbound lead volume
• Conduct keyword research, competitor analysis, and content strategy
• Optimize site structure, page speed, metadata, and on-page SEO
• Identify opportunities for new landing pages targeting restaurant owners and operators

3. Conversion Optimization

• Build and test landing pages optimized for lead capture
• Run A/B tests across creative, copy, forms, and targeting
• Improve conversion rates at every stage of the funnel

4. Cross-Functional Partnership

• Partner with Sales to ensure lead quality
• Work with Product/Brand teams as needed for messaging and creative assets
• Develop a clean feedback loop with SDRs/AEs so paid campaigns evolve fast

5. Own the Digital Growth Roadmap

• Set the weekly/monthly experimentation plan
• Establish baselines, targets, and channel priorities
• Identify new channels worth testing over time

Requirements

Requirements

• 4+ years of hands-on digital marketing experience
• Proven success running Meta lead gen campaigns (must)
• Experience with SEO strategy and implementation (must)
• Comfortable running Google Search campaigns
• Strong in analytics: interpreting data, spotting trends, making decisions
• Experience creating or optimizing landing pages (Webflow, Wordpress, Unbounce, etc.)
• Able to work independently — low ego, high ownership
• Bonus: experience targeting SMB, restaurant, or franchise audiences

Impact

Within 90 days, you will have:

• Launched and optimized Meta ads in our core markets (NY/SF/Chicago/Miami)
• Reduced cost per qualified lead
• Improved lead quality sent to sales
• Built a 3-month digital experiment roadmap
• Fixed foundational SEO issues and improved ranking for key restaurant keywords
• Published or guided development of new landing pages optimized for conversion

Within 6 months:

• Botrista has a reliable, scalable inbound pipeline
• Organic traffic is trending up meaningfully
• Paid channels are predictable, efficient, and optimized weekly

Benefits

• 3-month Contract
• 40 hours per week
• $[35-45]/hour
• Potential for full-time conversation after initial 3 mo period