Head of Marketing, France

Job Description

Shiftmove is entering a critical phase in France following recent acquisitions. Strong local teams, products, and market knowledge are in place, but marketing today is fragmented, under-structured, and not yet operating as a unified go-to-market engine.

We are hiring a Head of Marketing, France to bring clarity, structure, and leadership to the French market:
to harmonize funnels, align marketing with Sales and Product, and turn marketing into a credible, measurable driver of revenue.

This role exists so that France can operate with autonomy, confidence, and impact, while telling one Shiftmove story in-market.

About Your Future Role

As Head of Marketing, France, you will own the full marketing mandate for the French business: strategy, execution, performance, and team leadership.

You will work closely with the VP Marketing and the General Manager, France as part of the local leadership team, while partnering with central teams in Berlin. This is a builder-and-fixer role in a post-merger context, with real ownership and budget autonomy.

Success in this role is not measured by activity, but by clarity of GTM, pipeline contribution, and trust from GTM and Product orgs.

What You’ll Do

• Own marketing for France end-to-end: define and execute the French marketing strategy aligned with Shiftmove’s growth objectives, with full ownership of performance, priorities, and budget
• Build a unified go-to-market engine in a post-merger context by harmonising funnels, channels, and ways of working across previously independent organisations
• Drive demand generation and pipeline impact across the full funnel, with a clear ambition to grow Shiftmove’s owned inbound engine in France
• Lead product marketing and positioning for the French market, ensuring clear messaging, compelling value propositions, and consistent storytelling across all channels and sales enablement
• Partner closely with Sales, Product, and the GM France to align on ICPs, segmentation, account priorities, and GTM execution, and to ensure marketing is a credible growth partner to the business
• Lead, develop, and evolve a multidisciplinary marketing team, creating clarity on roles, accountability, and capabilities required for the next phase of growth
• Establish operational excellence and transparency, including KPIs, funnel reporting, and ROI tracking, while continuously improving tools, processes, and collaboration with central teams

What Success Looks Like

• Within 6 months
• A clear, defendable marketing funnel for France
• Strong alignment with Sales and Product on GTM priorities
• Confidence in channels, budget ownership, and performance reporting
• Reduced day-to-day dependency on central leadership
• Within 12 months
• Marketing is a credible, trusted growth partner to the business
• Tangible contribution to pipeline and revenue in France
• A stable, high-performing marketing organisation with clear ownership

What We’re Looking For

• Proven experience in a senior marketing leadership role in B2B (SaaS, mobility, fleet, or adjacent industries)
• Strong background in product marketing, combined with demand generation experience
• Experience leading teams through change, integration, or post-acquisition environments
• Ability to operate strategically while staying hands-on and execution-oriented
• Fluency in French and English
• Nice to have
• Buy-and-build or multi-entity experience
• Exposure to multi-market or international environments

Who Thrives in this Role

• Strong leadership presence with the ability to influence senior stakeholders across local and central teams
• Structured, pragmatic, and data-driven, with a clear bias toward execution and measurable commercial impact
• Comfortable navigating ambiguity in post-merger environments and driving alignment across Sales, Product, and Marketing
• Collaborative and culturally fluent, able to build trust and credibility in an international, multi-entity setup

Why Join Shiftmove

• Play a pivotal role in shaping the future of Shiftmove’s French business
• High visibility, real ownership, and direct impact on growth
• Join an international company transforming fleet and mobility management across Europe

Our Offer to You

At Shiftmove, you'll shape the financial backbone of one of Europe’s fastest-growing SaaS companies, influence key decisions, and help us scale our operations across markets and entities

• Autonomy: We hire you for your expertise and trust you to do your best work
• We offer competitive compensation, providing fair and attractive pay
• Ownership: “Make It Happen” is one of our core values. In this role, it means real trust, real responsibility, and the freedom to design and improve how things work
• Flexible work setup: Offices in Paris and Aix‑en‑Provence; remote work is part of our culture, with travel as needed.
• Meal vouchers: To support your daily well‑being
• Comprehensive health insurance: Covering you and your entire family
• Employee benefits platform (Leeto): Access discounts on a wide range of services and activities
• We invest in your growth: Wherever you want to take your career, we’ll support you every step of the way