Account Executive - NYC

Job Description

Account Executive - New York City
Revenue - WeatherBug

A bit about us

WeatherBug is a popular weather site and mobile app providing hyperlocal, live weather data and proactive alerting to consumer users. With over 15 million unique users per month, across all platforms, WeatherBug’s vision is to provide environmental intelligence for all aspects of people’s lives. The WeatherBug app is a top-rated weather app in the app stores. In 2019, WeatherBug was named the best weather app by MediaPost’s Appy Awards. WeatherBug is owned and operated by GroundTruth, a media company that turns real-world behavior into marketing that delivers real business results.

Learn more: www.weatherbug.com

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

We’re looking for a sales leader to bring WeatherBug’s custom partnerships and first party data to brands and agencies. We focus on consultative selling and providing value to our clients. The focus for this position will be Hold Cos based in NYC.

You will

• Manage strong relationships with NYC-based Hold Cos
• Be a strong seller of new business with exceptional cold calling and prospecting skills
• Develop new markets for WeatherBug where little or no revenue exists now
• Be a creative problem solver
• Meet or exceed quota on a monthly/quarterly basis
• Establish senior agency and client direct relationships, engaging client contacts and decision makers at all levels, and identifying and pitching sales opportunities within the rapidly growing mobile marketing advertising sector
• Hold at least 5 meetings a week with a focus on the “Pitch a day” mentality
• Present WeatherBug’s value proposition in a compelling manner
• Manage a territory, including building a plan of action, prioritizing business opportunities, effectively manage sales pipeline, and following-up with leads in a timely fashion
• Build strong relationships with teams internally (including Operations, Account Management, etc) and partner cross-functionally with internal teams to ensure best in class client service
• Represent WeatherBug as a thought leader in the advertising ecosystem.
  
  

You have

This is our ideal wish list, but most people don’t check every box on every job  description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• 3+ years of experience in digital sales, preferably mobile
• Knowledge of and experience within the media and publishing landscape
• A large range of strong existing relationships and contacts with agencies and advertisers and Hold Co agencies 
• A proven track record of building a new client base and meeting or exceeding revenue targets
• Strong consultative selling, negotiation, and closing skills, including confidently asking for the business or next meeting
• Experience creating strategic partnerships and the ability to “push back” gracefully when needed
• Excellent presentation and communication skills, in person, over Zoom, and over the phone
• Strong organizational and planning skills, with close attention to detail, deadlines, and goals
• Demonstrated ability to prioritize work, manage time effectively, and deliver high-quality work independently
• A data-driven approach to sales, using metrics and performance data to manage accounts and revenue growth
• Experience managing performance by setting clear, measurable goals and driving results tied to revenue, account growth, and client satisfaction
• Strong networking ability and relationship management skills
• Ability to collaborate effectively across teams and departments while contributing in a hands-on, entrepreneurial environment
• Comfortable working independently from a home-based setting with a high level of self-sufficiency and initiative
• Willingness and desire to quickly learn the evolving identity, first-party data, and privacy landscapes, and to continuously develop and refine skills
• Coachability and openness to feedback, with a growth-oriented mindset
• A professional, respectful approach to working with colleagues and clients, with a sense of humor and appreciation for having fun along the way
• Proficiency in Salesforce is a plus

Key competencies

• Managing performance - setting clear, measurable personal goals that can be used by managers to gauge success and provide a path for future growth
• Collaborator – ability to effectively work with various people and departments within the company
• “Always Be Closing” - asking for the business or next meeting at the end of every point of contact with the client
• Results Driven – revenue/account growth, client satisfaction
• Willingness and desire to quickly learn the landscape and continuously develop and hone skills as you progress
• Strong networking ability
  
  

You are:

• A seller with a proven track record of building a new client base
• A motivated self-starter who is comfortable working in a home office and can prioritize their time.
• A strong seller, relationship manager, negotiator, communicator, and closer.
• Someone who thrives in an entrepreneurial atmosphere
• A strategic, consultative sales leader who has a history of meeting or exceeding revenue targets.
• A top-notch communicator who is adept at influencing, persuading, and conveying ideas in a meaningful way to secure commitment and support from others while generating excitement and enthusiasm.
• Skilled at creating partnerships and have a talent for consultative selling, and the ability to “push back” gracefully.
• Intellectually curious about the changing identity, first-party data, and privacy landscapes.
• Data driven - We manage and sell using metrics and data
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

Additional things to note

• Culture is key at GroundTruth/WeatherBug – prepare to contribute and help further develop the culture of the sales team and broader company
• The expectation is to be meeting and entertaining clients wherever and whenever schedules align. “Whatever it takes to close a deal (within reason)” is the mentality of our top sellers here at WeatherBug

Our values

At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves.  We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why join us?

• We operate in a fast paced, dynamic environment where everyone on the team is committed to the success and growth of WeatherBug. Our culture is highly entrepreneurial, and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward hard work, support career development, offer comprehensive benefits, and foster a fun and friendly work environment.
• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a work-from-anywhere philosophy and a flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Salary Range

$100,000 - $130,000 base, 60/40 commission split ($166,000 - $216,000 OTE)

Applications will be reviewed on a rolling basis

The final deadline to apply is 1/30/26, but early applications are strongly encouraged as we may begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI.

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected]