Sr. Manager, Marketing & Digital Engagement

Job Description

Position Overview

The Marketing & Digital Engagement Manager drives Cure HHT’s marketing execution, campaign performance, and digital presence across all platforms. This role ensures that every communication is strategic, timely, and measurable — maximizing awareness, engagement, and support for the mission.

Responsible for managing digital systems, data, and analytics, the Manager executes multi-channel campaigns that connect the HHT community, drive participation in programs, and inspire giving. Working closely with the Content & Brand Strategy Manager, this role ensures that the right stories reach the right audiences at the right time.

Key Responsibilities

Digital Marketing & Campaign Execution

• Lead the planning, scheduling, and execution of digital marketing campaigns that advance awareness, community engagement, and fundraising goals.
• Manage and optimize Cure HHT’s digital platforms, including email marketing (Mailchimp/MCAE), website (WordPress), and social media channels.
• Collaborate with the Philanthropy, Education, Engagement, and Therapeutics teams to execute giving campaigns, peer-to-peer drives, research and awareness initiatives.
• Ensure every campaign includes measurable objectives, clear calls to action, and optimized audience targeting.
• Manage production and logistics for all organizational direct mail campaigns — including fundraising appeals, newsletters, and clinical care and research program mailers — ensuring alignment across print and digital channels.

Analytics, Data, and Optimization

• Monitor and analyze marketing metrics across all channels (email, website, social, paid ads), producing monthly performance reports for leadership.
• Use data insights to refine audience segmentation, message timing, and campaign effectiveness.
• Manage SEO, Google Analytics, and digital advertising (e.g., Google Ad Grants, Meta Ads) to expand reach and drive conversion.
• Collaborate with the COO to build reporting dashboards in Salesforce or similar platforms.

Website & Email Management

• Oversee the Cure HHT website, ensuring content is accurate, accessible, and aligned with organizational goals.
• Manage website updates, landing pages, and blog posts in collaboration with the Content & Brand Strategy Manager.
• Lead email marketing strategy and execution — including list management, segmentation, automation, and performance tracking.
• Ensure all digital content follows accessibility and brand standards.

Cross-Functional Collaboration & Support

• Partner with the Content & Brand Strategy Manager to deploy storytelling content through digital channels and social campaigns.
• Support the Manager, Patient Education & Events and Senior Manager, Community Engagement & Education by promoting programs, webinars, and events through integrated digital and print campaigns.
• Coordinate campaign timing with the Philanthropy team to ensure consistent donor outreach across all channels.
• Maintain an organization-wide content calendar in partnership with the Content & Brand Strategy Manager.

Systems, Tools, and Vendor Management

• Serve as administrator for all marketing platforms (Mailchimp, WordPress, Google Analytics, social media tools).
• Manage vendor relationships related to web development, SEO, and paid media.
• Evaluate and recommend new tools to enhance efficiency and performance.

Continuous Improvement

• Stay current with emerging trends in digital marketing, nonprofit communications, and analytics.
• Test and pilot new digital strategies to improve engagement and conversions.
• Regularly review KPIs to identify opportunities for innovation and growth.

Requirements

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, or related field
• 4–6 years of experience in digital marketing, preferably in a nonprofit or healthcare setting
• Proficiency in Mailchimp, WordPress, Google Analytics, and social media management platforms
• Strong analytical skills and ability to interpret data into actionable insights
• Proven ability to manage multiple campaigns simultaneously with precision and deadlines
• Excellent written and verbal communication skills

Preferred

• Experience managing Google Ads and SEO strategy
• Familiarity with Salesforce or similar CRM platforms
• Experience supporting online fundraising or advocacy campaigns
• Understanding of accessibility and compliance best practices
• Experience working with a Project Management Tool such as Asana

Core Competencies

·       Digital Marketer: Skilled at managing tools, data, and digital ecosystems.

·       Campaign Builder: Executes coordinated, high-performing multi-channel campaigns.

·       Analyst: Uses metrics to drive continuous improvement and smarter marketing.

·       Collaborator: Works seamlessly with creative, engagement, and philanthropy partners.

·       Mission-Driven: Passionate about leveraging digital tools to expand impact and awareness.

Benefits

Compensation and Benefits

Cure HHT offers a competitive salary commensurate with experience, medical, dental, vision benefits, generous PTO, remote work, and opportunities for professional development and leadership growth in a dynamic, mission-driven organization.

Equal Opportunity Statement

Cure HHT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.