Attentive

Senior Product Marketing Manager

Job Description

About the Role 
Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.

The Data & Integrations Platform is a major company priority. As the Data & Integrations Platform Sr. PMM you will own the marketing strategy and execution that helps Attentive win omni channel consolidation deals, articulate our CDP and integration value, and demonstrate measurable customer impact. The role requires a more technical background and deep cross-functional work with Product, Engineering, Partnerships, Revenue Enablement, Sales, and Customer Success and requires comfort with technical integrations, APIs, and partner GTM.



What You’ll Accomplish
  • Own Data & Integrations Platform positioning for enterprise buyers and sellers.
  • Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
  • Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
  • Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
  • Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
  • Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.

    • Your Expertise
  • Min 5+ years working in product marketing.
  • Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
  • Deep knowledge of data platforms,  integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
  • Proven ability to translate technical integration capabilities into commercial value and customer proof points.
  • Experience building launch processes and running multi-stakeholder GTM cadences. 
  • Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
  • Strong written and verbal communication, organization, and prioritization skills.
  • Passion for storytelling and making technical products accessible to commercial buyers

    • Day to Day
  • Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
  • Develop positioning for data-platform features.
  • Partner with Partnerships to scope co-marketing and partner GTM.
  • Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
  • Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
  • Track and report adoption for Data & Integrations Platform launches.

    • Nice to Have/Preferred
  • Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
  • Experience working with product and engineering teams on API-first GTM.
  • Familiarity with partner ecosystems and partner-led launches.

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