Marketing Specialist for Veterinary IVD Products

Job Description

About Us
Pluslife is an innovative biotechnology company specializing in advanced diagnostic solutions for both human and veterinary healthcare. As a fast-growing pioneer in molecular and rapid diagnostic technologies, we are committed to delivering accurate, accessible, and reliable testing products that empower healthcare professionals, laboratories, and consumers worldwide. Our mission is to advance global health through scientific excellence, technological innovation, and high-quality diagnostic solutions.

The company has received multiple honors, including Leading Entrepreneurial Talent and Team, Specialized and Innovative SME, High-Tech Enterprise, and the 2024 Healthcare CSR Model Enterprise.

Powered by proprietary RHAM technology, Pluslife has developed molecular POCT devices and test cards for major infectious diseases, respiratory and reproductive tract infections, and pathogens in companion animals. We have filed over 170 patent and certification applications, with more than 50 granted and 120 approved internationally. Our products are used across countries and regions worldwide.

Position Summary

We are seeking a creative, detail-oriented, and results-driven Marketing Specialist to support digital marketing, content creation, lead generation, conference/events, and promotional campaigns.
The ideal candidate has experience in digital marketing platforms, CMS tools, advertising campaigns, and ideally experience in animal/veterinary diagnostic products (Veterinary IVD)

This role supports marketing execution across websites, social media, Google Ads, LinkedIn, and e-commerce channels, with the goal of driving lead growth, brand awareness, and sales opportunities.

Digital Marketing & Content Creation

• Create engaging marketing content for the company website, landing pages, marketing collateral, email campaigns, and social media channels.
• Develop promotional graphics, newsletters, blog articles, and product content in collaboration with internal teams.

Website & CMS Management

• Manage and update website content using CMS platforms such as WordPress, Magento, or Contentful.
• Optimize website SEO performance and improve user experience (UX/UI) using Google Analytics, Figma, or Adobe tools.
• Ensure product information, promotions, and landing pages are accurate and updated.

Lead Generation

• Develop and implement lead-generation strategies to drive high-quality inbound and outbound leads.
• Manage marketing funnels, segmentation, email automation, and retargeting strategies.
• Work closely with the sales team to improve lead qualification and conversion.

Digital Advertising & Social Media Campaigns

• Manage Google Ads campaigns including keyword planning, bidding, A/B testing, and performance optimization.
• Plan and execute LinkedIn Ads, social media paid campaigns, and retargeting strategies.
• Track advertising KPIs and provide data-driven insights to improve ROI.

E-Commerce & Online Marketing

• Create and manage product listings, campaigns, and promotions on platforms like Shopify, Amazon Marketplace, and other e-commerce channels.
• Monitor online performance metrics and improve product visibility and conversion.

Conference & Event Support

• Assist in planning and logistics for trade shows, conferences, and marketing events.
• Prepare marketing materials, booth designs, product handouts, and follow-up campaigns.
• Support onsite execution and gather customer feedback during events.

Industry-Specific (Veterinary Diagnostics / IVD)

• Support marketing initiatives for veterinary diagnostic products (IVD).
• Assist in developing technical content, product descriptions, and educational materials for veterinary customers.
• Understand customer needs in vet clinics, animal hospitals, distributors, and research labs.

Analytics & Reporting

• Use Google Analytics, Google Ads, LinkedIn analytics, Shopify/Salesforce/HubSpot (if applicable) to track KPIs.
• Prepare weekly or monthly analytical reports and recommend improvements.

Requirements

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Business, Biological Sciences, or a related field.
• 2–5 years of experience in digital marketing, content creation, or marketing operations.
• Hands-on experience with CMS tools (WordPress, Magento, Contentful), Google Analytics, and Google Ads.
• Strong understanding of SEO, digital advertising, and social media management.
• Excellent communication, writing, and organizational skills.
• Ability to multitask and work in a fast-paced environment.

Preferred Qualifications

• Experience in veterinary diagnostic products (Veterinary IVD), biotechnology, life science, or medical device marketing.
• Familiarity with e-commerce tools (Shopify, Amazon Marketplace).
• Knowledge of HTML, CSS, JavaScript, or basic web development concepts.
• Experience with CRM and project management software (Salesforce, Jira, Asana, HubSpot).
• Graphic design or UI/UX experience using Adobe Suite or Figma.
• Experience supporting conferences, scientific trade shows, or marketing events.