Head of Growth / Performance Marketing

Job Description

Role Overview

We are seeking an experienced Head of Growth / Performance Marketing to lead and scale our paid acquisition efforts across Meta, Google, and Amazon. This role owns the full-funnel performance marketing strategy, driving efficient customer acquisition, revenue growth, and long-term scalability.

As a senior leader, you will set strategy, manage significant media budgets, build and mentor a high-performing team, and partner closely with creative, product, and analytics stakeholders to deliver measurable growth.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive performance marketing strategy across all paid acquisition channels
• Define acquisition targets, budgets, KPIs, and success metrics aligned with business objectives
• Build annual and quarterly growth plans with clear performance benchmarks
• Lead cross-functional initiatives with creative, product, and analytics teams
• Drive experimentation, learning agendas, and continuous optimization across the funnel

Channel Management & Optimization

• Meta Ads: Own advanced campaign structures, audience strategy, creative testing frameworks, and scaling methodologies
• Google Ads: Manage Search, Shopping, YouTube, and Performance Max campaigns
• Amazon Advertising: Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
• Implement attribution modeling, incrementality testing, and lift studies across channels
• Translate performance insights into creative strategy and optimization recommendations

Team Development & Operations

• Hire, train, and manage a team of performance marketing specialists
• Establish scalable SOPs, testing frameworks, and reporting standards
• Partner with creative teams to improve iteration cycles and ad performance
• Collaborate with analytics teams on attribution, LTV modeling, and performance forecasting

Requirements

• 5+ years of performance marketing experience, including 2+ years in a leadership role
• Expert-level experience managing Meta Ads and Google Ads with $500K+ in monthly spend
• Proven track record of scaling DTC or ecommerce brands to eight-figure annual revenue
• Strong analytical mindset with experience using attribution tools (e.g., Triple Whale, Northbeam)
• Demonstrated ability to build, manage, and develop high-performing teams
• Deep understanding of full-funnel optimization and customer acquisition economics

Preferred Qualifications

• Hands-on experience with Amazon advertising and Amazon Attribution
• Exposure to connected TV, programmatic, or emerging paid media channels
• Experience in subscription, consumables, or high-LTV business models
• Proficiency in SQL, Looker, Tableau, or similar analytics platforms
• Background working with high-growth DTC brands or performance-focused agencies