53696603950- Lifecycle Marketing Specialist

Job Description

About the role

We are seeking a Lifecycle Marketing Contractor to support day-to-day execution across email and SMS channels, working closely with a senior lifecycle strategist who provides high-level direction and testing strategy.

This role is execution-focused and designed for someone who can independently translate strategy into high-quality lifecycle work with minimal hand-holding. It is not an entry-level position; the ideal candidate has enough strategic context to understand why programs are being built, while owning execution, coordination, and quality control.

Time Commitment & Capacity Expectations

• 15–20 hours per week (approximately 3–4 hours per day)
• Requires consistent, reliable availability — not sporadic or ad hoc support
• Ability to maintain steady weekly output
• Opportunity for expanded scope over time based on performance and business needs

Ideal Background

Experience

• 3–6 years of experience in Lifecycle / CRM / Email & SMS marketing
• Strong preference for:
• Agency or in-house experience supporting DTC / eCommerce brands
• CPG experience is a plus
• Experience working with high-growth, retention- and subscription-driven brands
• Familiarity with common DTC lifecycle levers:
• AOV, LTV, segmentation, post-purchase flows, bundles, promotions
• Experience executing against strategy developed by a senior lifecycle lead

Tools & Platforms

Required

• Deep hands-on experience with Klaviyo (non-negotiable)
• Experience with SMS platforms such as Attentive or similar

Comfortable Working Across

• Campaigns
• Core flows:
• Welcome
• Post-purchase
• Abandonment
• Sale- and promo-related updates
• Lead capture pop-ups (e.g., Alia)
  

Bonus (Not Required)

• Familiarity with retention tools such as:
• LiveRecover, Repeat, Instant AI, Black Crow, Stay AI, or similar platforms

Requirements

Core Skill Set

This role sits in the middle of the lifecycle org chart — not junior, not director-level.

Must-Have Skills

• Strong understanding of email & SMS lifecycle strategy (not just implementation)
• Confident segmentation and targeting logic
• End-to-end campaign execution:
• Briefing and project-managing creative
• Building in Klaviyo
• QA and scheduling
• Light optimization (send times, CTAs, formatting)
• Flow updates and maintenance tied to:
• Promotions
• Launches
• Calendar changes
• Ability to interpret performance context
• Light data fluency (comfortable reading reports and identifying trends)

Nice-to-Have

• Experience with subscription brands, including:
• First-to-second purchase
• Subscriber onboarding
• Churn prevention
• Winback and reactivation
• Prior agency experience working under a senior strategist
• Advanced segmentation and targeting logic
• Stronger analytical fluency:
• Interpreting trends
• Connecting lifecycle activity to business outcomes (LTV, retention, churn)

Working Style

• Self-directed executor who can take a brief and run with it
• Comfortable operating in a fast-moving, imperfect environment
• Strong project management instincts:
• Deadlines
• Dependencies
• QA
• Able to collaborate asynchronously with designers, copywriters, and strategists
• Comfortable owning day-to-day execution decisions without constant approvals