Digital Marketing Specialist Remote
- Alkaffary Group
Job Description
Digital Marketing Specialist (Remote – India)
We are hiring a Digital Marketing Specialist to manage and optimize performance marketing for our fast-growing e-commerce business, with a strong focus on Snapchat Ads.
This role is execution-driven and measured by CPA, ROAS, and daily performance.
Key Responsibilities
- Run and optimize campaigns on Snapchat, Meta, and Google Ads
- Monitor daily spend, CPA, ROAS, and conversions
- Scale winners and pause underperforming ads
- Ensure each product/category has separate ad sets
- Coordinate with the content team for creatives
- Update performance daily in ClickUp
- Identify website or tracking issues and report them
- Provide short, clear performance reports
Requirements
- Strong Snapchat Ads experience (mandatory)
- E-commerce performance marketing background
- Understanding of CPA, ROAS, retargeting
- Comfortable with ClickUp and reporting
- Fast execution and accountability
This is a performance role, not a branding or content-only job.
Requirements
Proven expertise in web analytics and online marketing.
Hands-on experience with e-commerce platforms such as Shopify, Zid, or Salla, preferably within a retail environment.
Strong familiarity with digital marketing trends, tools, and performance tracking.
Prior experience in the e-commerce or retail sector within Saudi Arabia is a plus.
Demonstrated ability to manage funded campaigns with a focus on increasing ROI and conversion rates.
