Director of Marketing

Job Description

Role Overview

We are seeking a Director of Marketing (Remote/WFH) to lead and execute all marketing efforts for a multi-location fitness brand. This role oversees brand strategy, content creation, communications, and campaigns, ensuring every touchpoint reflects the brands values, energy, and community-first approach. From social media and email campaigns to events and partnerships, the Director of Marketing drives visibility, engagement, and growth while maintaining a cohesive look, feel, and voice across all locations.

Key Responsibilities

Brand & Creative Direction

• Own and evolve brand values, voice, and visual identity across all platforms

• Ensure consistency in look, feel, and messaging across locations, digital channels, and in-studio materials

• Lead creative direction for campaigns, promotions, and seasonal initiatives

Social Media & Content

• Manage social media accounts across multiple locations

• Develop, create, and publish engaging content (reels, posts, stories, graphics, captions)

• Plan and execute content calendars aligned with business goals, launches, and events

• Monitor performance and optimize content based on engagement and growth metrics

Email, Text & Marketing Automations

• Build and manage email marketing campaigns including newsletters, promotions, and announcements

• Own automated marketing flows including emails, texts, and task-based communications

• Segment audiences and personalize messaging to drive retention, conversion, and reactivation

Campaigns & Promotions

• Plan and execute all marketing campaigns for memberships, events, and special offers

• Collaborate with leadership on strategy for new launches and growth initiatives

• Track and evaluate campaign performance to inform future strategy

Events & Partnerships

• Lead marketing for in-studio events, community activations, and special programs

• Develop and manage partnerships with local brands, instructors, and community organizations

• Promote events and partnerships across all marketing channels to maximize attendance and impact

Cross-Functional Collaboration

• Work closely with managers, instructors, and operations to align marketing with business needs

• Support instructors with content guidance, brand standards, and promotional tools

• Serve as the primary point person for all marketing-related initiatives

What Success Looks Like

• Strong, consistent brand presence across all locations

• Engaging, on-brand content reflecting energy, community, and passion

• Effective email and text campaigns driving attendance, retention, and revenue

• Well-executed events and partnerships that strengthen community connection

Skills & Qualities

• Strong creative and strategic marketing skills

• Deep understanding of social media, content creation, and digital marketing tools

• Experience with email marketing, AI automations, and customer communication platforms. Also has strong understanding of email marketing platforms, landing page builders, and marketing automation tools (e.g., GoHighLevel, ActiveCampaign, ClickFunnels)

• Highly organized, proactive, and able to manage multiple priorities independently

• Passion for fitness, community, and building meaningful brand experiences

• Strong design skills and eye for layout, typography, and visual storytelling

• Ability to create on-brand graphics and assets across digital and physical channels