Assistant Product Marketing Manager

Job Description

This role is for one of the Weekday's clients

Min Experience: 2 years

JobType: full-time

We are looking for a driven Assistant Product Marketing Manager who takes true ownership of product marketing initiatives. This role goes beyond promotion—you will play a key part in positioning an AI-powered product, building market awareness, and driving qualified lead generation that supports business growth.

Rather than focusing on fixed years of experience, this role values problem-solving ability, product mindset, and execution ownership. You’ll thrive if you enjoy experimenting, learning fast, and taking initiative in a dynamic, founder-led environment.

Requirements

Key Responsibilities

• Support the development and execution of go-to-market strategies for an AI-based SaaS platform.
• Craft clear, compelling product messaging and positioning for different customer segments.
• Plan and execute lead generation campaigns across organic and paid channels.
• Own and optimize the end-to-end marketing funnel, from awareness through conversion.
• Independently identify, test, and scale new marketing opportunities and channels.
• Collaborate closely with design, content, and technical teams to execute campaigns effectively.
• Track campaign performance, analyze results, and share actionable insights and recommendations.

What We’re Looking For

• Strong ability to market and promote products, particularly SaaS or digital tools (agency experience is a plus, not mandatory).
• A self-starter mindset with the ability to learn quickly and solve problems without detailed instructions.
• Excellent communication, storytelling, and positioning skills.
• High level of ownership and comfort working independently.
• Ability to perform well in a fast-paced, evolving, and low-structure environment.

Preferred / Nice to Have

• Experience marketing to SaaS or D2C audiences.
• Understanding of SEO, CRO, and growth marketing concepts.
• Familiarity with marketing automation platforms, analytics tools, and CRM systems.

Skills

Product Marketing
Go-to-Market Strategy
SaaS Marketing
Lead Generation
AI / Tech Products
Growth Marketing
Messaging & Positioning