Digital Lead Generation Specialist

Job Description

The Digital Lead Generation Specialist is responsible for the end-to-end strategy of acquiring and qualifying prospects to fuel our client’s expansion. The ideal candidate will integrate digital marketing best practices with rigorous data analysis to refine targeting and maximize conversion rates across all digital touchpoints.

Job Responsibilities

• Automate & Streamline: Implement best-in-class tools to refine lead capture workflows and system integrations
• Analyze & Adapt: Monitor key performance indicators (KPIs) to evaluate campaign health and refine tactical execution
• Collaborate for Conversion: Align with internal teams to ensure high-quality lead delivery and proactive follow-up
• Strategic Campaign Management: Spearhead multi-channel campaigns—including SEM, Social, Email, and SEO—while incorporating emerging AI-driven tactics
• Technical Proficiency: Manage the technical lifecycle of a lead, from initial capture to CRM routing, to ensure a frictionless sales experience

Requirements

• Multi-Channel Strategy: 3–5 years of experience designing and executing integrated outreach campaigns across Google Ads, Social Media, SEO/AIO, and Email Drip sequences
• Marketing Automation: Expert proficiency in leveraging digital tools and CRM integrations (e.g., HubSpot, Salesforce, Zapier) to automate lead capture and streamline data workflows
• Data-Driven Optimization: Strong analytical skills with a proven ability to interpret campaign metrics, monitor KPIs, and pivot tactics to maximize ROI
• Sales & Marketing Alignment: Demonstrated success in collaborating across teams to manage lead scoring, seamless handoffs, and follow-up protocols that increase conversion rates
• Strategic Agility: Proactive in adopting emerging technologies and AI Optimization (AIO) trends to continually refine and future-proof lead generation efforts

Minimum Technical and Work Environment Requirements:

•  Internet Connection: 
• Primary internet connection with a minimum speed of 15 Mbps.
• Backup internet connection with at least 10 Mbps.
• Backup connection must be capable of supporting work during a power outage.

•  Primary Device: 
• Desktop or laptop equipped with at least:
•  Intel Core i5 (8th generation or newer), Intel Core i3 (10th generation or newer), AMD Ryzen 5, or an equivalent processor.
• A minimum of 8 GB RAM.

•  Backup Device: 
• Must meet or exceed the performance of an Intel Core i3 processor.
• Must be functional during power interruptions.

•  Peripherals and Workspace: 
• A functioning webcam.
• A noise-canceling USB headset.
• A quiet, dedicated home office space.
• A smartphone for communication and verification purposes.

Benefits

Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth.

Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field.

Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward.

Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards.

Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment.

Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.