GTM Engineer, Sales

Ship fast. Iterate faster. Build pipeline that converts. This is a technical and creative role focused on rapid sales campaign execution, AI-powered automation, and creating measurable results. You'll work backwards from pipeline goals to build whatever we need to test—sticky email campaigns, custom landing pages, autonomous chat solutions, or the next experiment we dream up. You'll own campaigns from idea to post-ops: build timelines, set deliverables, sprint, ship, and share learnings. Leveraging AI tooling and no-code solutions, you'll deliver 80-100% automation, optimize continuously, and partner with our data engineers to stand up scaled solutions when tests are proven out.
This role reports into our GTME-Sales Lead, and you'll join a small, nimble team alongside a fellow GTME-Campaign Builder and Sr. SDR. We've proven that GTME tactics drive rapid growth—our AI SDR has generated over $500K in closed-won sales revenue in under 6 months.

This role focuses on building repeatable flywheels for our sales inbound funnel, driven by your demand gen and marketing skillset using automated AI tooling. You'll spend approximately 70% of your time building (28 hours per week on development), 20% on reporting and tracking (8 hours per week), and 10% on coordination and syncs (4 hours per week).

What you'll be doing

• Build AI-enabled campaigns end-to-end, owning all tooling requirements, deployment, and delivery against project timelines
• Deliver 4 campaigns and experiments monthly, and be accountable for hitting a monthly pipeline target monthly
• Manage rapid launches by owning project plans based on strategy from our GTME-Sales Lead, and contribute to new campaign planning
• Take guidance and independently build solutions around goals; ship campaigns and experiments on aggressive timelines
• Experiment relentlessly by building web and trial experiments; own technical changes to demo forms, demo pages, and trial experiences (coordinating with growth lead and growth engineering)
• Build and own campaign-level reporting to measure meeting books through to directly influenced pipeline; be confident in the data and speak to it; partner with RevOps, Staff Data/AI Engineer for complex reporting needs
• Collaborate cross-functionally with our copywriting, product, and lifecycle marketing teams to deliver cohesive campaigns
• Diagnose issues, troubleshoot and optimize tooling day-to-day
• Report on weekly pipeline metrics including: Allbound and Expansion campaign performance, feedback loops, and optimization opportunities
• Be open and egoless—act in direction, stay humble, seek feedback to improve. Focus on winning as a team, but speak up to share feedback when you have an opinion

What you'll need to be successful

• Strong alignment with our values, find our values on our career page if you haven’t read up on them yet
• You are proficient in English (spoken, written, and reading) at a CEFR Level C2 / ILR Level 5.
• Marketing, Demand Gen, or Growth experience —you've built campaigns A-Z with a focus on bottom-of-funnel pipeline with sales, OR owned expanding existing accounts based on product data driven messaging and timeliness
• AI tech stack ownership where you've owned the use of AI solutions on a marketing, growth, customer expansion, or pipeline-building team —you haven't just "used" AI, it's part of your solutions toolkit
• Experience shipping with automation tools like Clay, Relevance, N8N, CustomGPTs, Qualified or similar platforms —if you haven't worked with these specific tools but can confidently say "I can learn this in a few weeks and ship an experiment," that's the mindset we're looking for
• Pipeline-obsessed, not vanity-obsessed —you care about closed-won business and leads that generate qualified pipeline; we're accountable for generating pipelines that create revenue, and report on it weekly
• Prospect and customer obsessed with a campaign/experiment CRO mindset —you're both creative and technical, comfortable sharing ideas to increase conversion, pipeline velocity, or to deliver a better lead experience
• Understanding that the overall customer experience matters —you know we have numbers to hit, but understand at a macro level we're here to make Circle the most beloved community-focused solution; we may be scrappy and ship fast, but we're also accountable and care about representing our brand
• Platform agnostic approach —you were the "go-to owner" for platforms on past teams; you diagnose issues or pick up new tools on the fly
• Sales process fluency —you understand the sales funnel and core metrics
• Comfortable solving issues within AI tools —can dive into tooling and understand issues at a technical/systems level, and collaborate with software engineers; you're comfortable owning and optimizing GTM or GTME tech solutions (in fact, you love doing that)
• Startup DNA —you've worked in your own startup or as part of a fast-growth/scale startup; you're egoless and have a genuine love for building impactful solutions. It's what you think about and what makes you celebrate when we nail something
• A focused builder who gets excited about bold campaign calendars and winning as a team; you know the nuts and bolts and how to put it all together and drive it forward
• You're great to work with —we have autonomy but aren't rogue; we play as a team and win as a team; you understand we're here to move the sum of parts forward through our dedicated and impactful team
• You celebrate wins but also raise up others because they helped you get there; you can talk to our reps, take feedback, filter it appropriately, and make improvements based on conversations with Sales Managers
• You like to nerd out with our data team but are open to learning —you take weaknesses and make them strengths; you're a lifelong learner who knows how to cut out noise when exploring new platforms and focus on the goal; you don't theorize, you build and become better weekly

Bonus points

• Experience working in B2B SaaS or solutions catered to the “creator economy”
• Previous experience in a GTME (Go-to-Market Engineering) or similar hybrid technical-marketing role
• Preference given to having a background in both AI tooling and campaign ownership (in a demand gen, growth engineering role, sales ops, or similar selling/marketing experience)
• Experience working directly with sales teams to understand and optimize the funnel (IE. via demand generation, sales ops, growth marketing)
• Comfortable with owning and reporting on a weekly/monthly/quarterly pipeline target from your campaigns
• If you bring the positivity, collaborate, and have fun building/shipping campaigns with the team

$120,000 - $130,000 USD OTE per year

This role includes variable compensation at approximately 85% base, 15% variable.

The cash compensation range shown is a starting point. In addition to equity, benefits and perks, your cash compensation is subject to an annual review and increase on a once per year basis.