Marketing Operations Manager
Job Description
About Appspace:
At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.
Your Role as a Marketing Operations Manager
We are seeking a detail-oriented and technically proficient Marketing Operations Manager to join our growing Marketing & Revenue Operations team. In this pivotal role, you will be the linchpin for our marketing technology stack, ensuring seamless operation, optimal performance, and user proficiency across our key marketing software tools.
If you are a systems-thinker with a passion for marketing technology and a knack for problem-solving and training, this is an exciting opportunity to make a significant impact.
A Day in the Life of a Marketing Operations Manager:
- Marketing Technology Administration: Serve as the primary administrator for key marketing software tools, including our Marketing Automation Platform (MAP) (e.g., Pardot), CRM (Salesforce), and other integrated platforms (e.g., CMS, analytics tools, sales engagement platforms).
- System Maintenance & Optimization: Proactively monitor, maintain, and optimize the performance, data integrity, and functionality of all assigned marketing systems. This includes managing user accounts, permissions, security settings, and system configurations.
- Data Flow & Integration Management: Ensure seamless data flow and integration between various marketing systems and the broader GTM tech stack (e.g., CRM, data warehouses). Troubleshoot integration errors and work with relevant teams to implement robust solutions.
- Process Documentation: Develop and maintain comprehensive documentation for all marketing system configurations, processes, workflows, and best practices.
- User Training & Enablement: Develop and deliver training programs and materials for the marketing team on how to effectively use our marketing software tools, promoting adoption and maximizing their capabilities.
- New Tool Evaluation & Implementation: Participate in the evaluation, selection, and implementation of new marketing technologies, assessing their fit with existing systems and ensuring smooth integration and rollout.
- Vendor Management: Collaborate with software vendors to resolve issues, stay updated on new features, and manage contracts and renewals for marketing tools.
- Data Hygiene & Governance: Partner with the Revenue Insights Analyst and other relevant teams to ensure data quality, consistency, and adherence to data governance policies within the marketing systems.
- Troubleshooting & Support: Act as the first line of support for marketing team members encountering issues with the marketing tech stack, providing timely resolution and escalating complex problems to IT or vendor support as needed.
- Campaign Setup Support: Provide technical support and best practice guidance to marketing managers for setting up and launching campaigns within the marketing automation platform (e.g., email sends, landing pages, forms, workflows, segmentation).
- Reporting Infrastructure Support: Ensure that marketing systems are configured to capture the necessary data for reporting and analysis, supporting the Revenue Insights Analyst in building comprehensive dashboards.
- Compliance Adherence: Ensure all marketing system configurations and processes comply with relevant data privacy regulations (e.g., GDPR, CCPA).
What You’ll Need:
- 7+ years of hands-on administration and management experience with a leading Marketing Automation Platform (e.g., HubSpot, Marketo, Pardot) in a B2B SaaS environment.
- Strong understanding of CRM systems, particularly Salesforce, from a marketing user and integration perspective.
- Proven experience with system integration concepts and best practices for marketing and sales technologies.
- Excellent problem-solving skills with a methodical approach to troubleshooting and optimizing technical systems.
- Strong communication and interpersonal skills, with the ability to explain complex technical concepts to non-technical users and provide effective training.
- Highly organized with strong project management capabilities and attention to detail.
- Ability to work independently and manage multiple priorities in a fast-paced, dynamic environment.
- A proactive approach to identifying and implementing system improvements.
- Bachelor's degree in Marketing, Business, Information Systems, or a related field.
The Perks of Working for Appspace:
For all our Canadian based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, ongoing training opportunities, gym membership reimbursement, mental health resources, and a fully paid maternity and parental leave program.
- Generous PTO
- 5 additional days off for training
- Flexible work schedules
- Remote work opportunities
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- Paid company holidays
Disclaimer:
Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.
