Senior Graphic Designer, Visual Merchandising & Packaging Design

Job Description

your impact @ starface

Starface is seeking a Senior Visual Merchandising Designer to join our joyful, bold, caring, and resilient Creative team. In this role, you will own the design and development of innovative, brand-elevating in-store experiences across major retailers in the US and globally. You’ll be responsible for developing and executing designs and creative concepts across a variety of visual merchandising and packaging concept initiatives while still staying true to the overall brand identity under the guidance of our Design Creative Director. This role blends systems thinking, hands-on creative execution, and cross-functional collaboration to bring our brand to life in high-visibility retail environments.

The right person for this role is an expert in retail graphic design systems, understands fixture and display production, has a strong eye for detail, and understanding of brand storytelling, and considers consumer behavior in a retail environment. This role will also require strong project and time management skills with a proven track record of success in meeting tight and crucial deadlines.

At Starface, we love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you’re a talented graphic designer with a love for the creative and technical elements that bring physical projects to life, and you thrive in a dynamic, fun, and fast-paced environment, we may be talking to you, so please keep reading!

we’ll count on you to

Retail Visual Merchandising Design

• Design and execute graphics for in-store visual merchandising, including endcaps, shelf trays, store signage, seasonal displays, PDQ’s and more, identifying opportunities to innovate in-store storytelling and shopper engagement.
• Translate brand strategy and marketing initiatives into compelling visual merchandising designs tailored to each retailer’s guidelines and limitations, ensuring all designs align with brand standards and integrate seamlessly with retail and consumer-facing experiences.
• Develop and own product planograms and mockups that clearly communicate design intent to be presented back to company leadership and retailers.
• Stay current with retail, beauty, and fashion trends to push creative boundaries.

Cross-Functional Collaboration & Execution

• Partner with the Creative Director of Design and the Director of Copy to maintain consistent brand storytelling across all retail displays.
• Collaborate closely with the Senior 3D designer on graphic applications for custom end caps and bespoke retail displays.
• Work directly with the retail sales (Revenue) team to meet deadlines, pitch concepts, and refine designs based on retailer feedback and owning project management workstreams with that team.
• Leverage project management and communication tools (Asana, Slack) to maintain strong project management and communication lines open and proactively keep track of priorities and timelines.

Packaging Design Support

• Assist with product packaging design including design explorations as needed for collaborations and/or new products and occasionally updating existing artwork.
• Collaborate closely with the Creative Director of Design and Senior Graphic Designer on all product packaging exploration and systems.

Print Design Execution & Production

• Prepare production-ready mechanical files with accurate dielines, material specs, and color callouts.
• Oversee color accuracy and print quality across multiple substrates and formats.
• Review prototypes, printed samples, and help guide displays through final production.

about you

• You have 5+ years of experience in visual merchandising, retail design, and print/packaging design, ideally in beauty or CPG
• You have a strong portfolio showcasing retail displays for mass or specialty beauty retailers such as Ulta, Sephora, Target, Boots, CVS, etc.
• You bring expert proficiency in Adobe Illustrator, Photoshop, InDesign; 3D rendering skills (Keyshot, Rhino, Cinema4D, etc.) are a plus
• You have a deep understanding of fixture engineering, production methods, and print processes
• You are adept at preparing detailed production files
• You’re comfortable juggling multiple priorities and deadlines in a fast-paced environment.
• You’re an independent problem solver who exhausts all options and able to provide solutions/ideas to creative problems
• You have strong knowledge of best practices for materials, print production specifications, and overall design hand-off for vendors
• You’re a consistent and open communicator who is not afraid to ask questions and communicate proactively upwards, downwards, and across functions
• You make it a point to be up-to-date and aware of current graphic, fashion, and beauty trends, as well as the greater culture at large
• You have a strong and informed POV and understanding of aesthetics
• You take your work quality and accuracy seriously - in other words, you’re extremely meticulous about the details
• You’re not afraid to be bold, take risks, & push and the limits (or break!) traditional design rules
• You’re proactive about your work and always thinking about ways to push the brand
• You have a track record of successfully working under pressure and tight deadlines; you’re generally quick to deliver
• You’re able to work from our Greenpoint, Brooklyn studio space approximately once day per week

salary & benefits

• The compensation range for this role is a $90,000-$115,000 base depending on level of experience, as well as bonus eligibility.
• Additional benefits include:
• Access to high-quality health care options
• Access to a 401k with 5% employer match eligibility
• 4 weeks of vacation plus up to 20 paid holidays (including winter shutdown)
• Home office & internet supplement stipend
• Fully remote work environment