Member of Product Marketing, Protocols

Job Description

Technical Skills:

Translate protocol mechanics (e.g., consensus, staking, settlement, interoperability, incentives) into market-ready messaging

Produce high-quality artifacts such as: protocol overviews and explainers, technical white papers and blogs (or partner closely on them, launch briefs and FAQs, sales and partner enablement materials

Protocol Messaging & Positioning:

Own the end-to-end narrative for protocol products, including core primitives, upgrades, and roadmap milestones

Develop clear, differentiated positioning and value propositions for technical and non-technical audiences

Go-to-Market Strategy:

Lead GTM planning for protocol launches, upgrades, and ecosystem initiatives

Define target audiences (developers, institutions, partners) and tailor messaging accordingly

Cross-Functional Leadership:

Act as the voice of the market to Product and Engineering

Influence roadmap prioritization with customer, partner, and ecosystem insights

Ensure consistent messaging across docs, website, sales, and external communications

You may be a fit for this role if you have:

Comfort writing short and long-form content for an institutional audience

Deep knowledge of crypto

Experience leading marketing campaigns in a cross-functional environment

Intellectual curiosity - you search for new client and market insights to inform positioning

Desire to become an expert in technical product features and influence how they’re differentiated

Although not a requirement, bonus points if:

You have experience with L1/L2 protocols, staking, settlement, governance, or interoperability

You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)