Head of E-commerce Operations (CRO) for US DTC Company (Remote)

Job Description

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

We’re looking for a Head of E-commerce Operations

This is not a maintenance role. This is a growth engine.

What You'll Own

• Full DTC P&L — You’re accountable for driving revenue and margin across our Shopify store.
• CRO & Site Performance — You’ll test, optimize, and ship site updates weekly. You know your way around Shopify, custom landing pages, and A/B tools.
• Ad Platform Strategy — You’ll partner with media buyers to scale Meta, Google, YouTube, and Affiliate while owning cross-channel strategy and budget pacing.
• Retention & Lifecycle — You’ll own our Klaviyo and Attentive programs. Think: flows, campaigns, segmentation, upsells, subscription strategy.
• Attribution & Analytics — You’ll live in Northbeam, post-purchase surveys, and cohort data to make decisions. You’re allergic to guesswork.
• CX Feedback Loop — You’ll build a tight loop with our CX and product teams to identify churn risks, bugs, and new revenue opportunities.

Requirements

• 5+ years leading ecommerce at a high-growth DTC brand (ideally CPG, consumables, or health/wellness)
• Deep Shopify Plus experience — theme customization, app management, and conversion logic are second nature
• Fluent across platforms — You speak Meta, Google, Klaviyo, Northbeam, and post-purchase survey data fluently. You don’t wait on a report—you build it.
• Creative intuition + analytical rigor — You know when to test, when to double down, and when to kill a loser.
• Leadership — You’ve built, led, and leveled-up high-performing cross-functional teams.
  
  Bonus Points
• Experience in subscriptions, influencer affiliate programs, and retail-to-DTC funnel coordination
• Past work scaling from $10M → $100M+
• Obsessed with hydration, wellness, or performance optimization

Benefits

• Base salary: USD $3000 – $4,500/month (more for the right fit)
• Performance-based bonuses, such as ROAS-based incentives or profit-sharing
• Fully remote, flexible work environment
• High ownership and direct influence on company growth