Content Marketing Manager

Job Description

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech, like mobile apps & loyalty programs, has fuelled the success of big brands like Starbucks, McDonald's and ShakeShack. We're hiring a Content Marketing Manager to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh — and we’re a great place to work, officially! We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old.

Your Personal Qualities

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover. 
• You’ll own all of our content channels — from blogs & emails to video & social media, you’ll cover it all. Your skills lie less in being able to produce all of these assets to an amazing standard yourself, and more in being able to bring in the right resources at the right time to deliver the right results.
• You’re confident, articulate & a strong communicator. You present your ideas clearly and can defend them when you need to. You’re also not afraid to ask for money, time or help if it will lead to better work.
• You’re a natural storyteller — you’ve been creating content for several years, and have impeccably high standards and strong opinions as a result. 
• You’re creative, but you care about the numbers too. You know that marketing is only meaningful if it changes people’s behaviour, so you measure things meticulously – from click-through-rates to conversions.
• You’re fiercely ambitious. You’re comfortable taking on projects that are new and scary and see them as a chance to learn. You’d rather try and get it wrong than take the safer route, and want to work in a team that encourages that.
• You’re outcomes-obsessed. To be successful in this role, it’s essential that you’re delivering results for the business. You’re able to keep the bigger picture in mind, always remembering that the content you produce needs to bring someone closer to becoming a Craver customer or, better still, a Craver advocate.
• You crave autonomy, flexibility & freedom in your work. You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You’re confident working with technology and are always looking for opportunities to achieve better outcomes with less time or effort.

Requirements

Your Skills & Experience

• You’ve got a degree in Marketing/Communications/Business — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent 3+ years in a Content Marketing role, and you’ve got a portfolio to match. If that’s been in a B2B SaaS environment, even better.
• You have an excellent grasp of the English language — including humour, tone of voice and the nuances of the language.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between. You know how to shape content to match different tones, voices, and audiences.
• You’ve managed agencies, contractors, direct reports or partners to bring your vision to life.
• You’re familiar with SEO & GEO principles and understand how to weave them into content without making it sound like a robot wrote it.
• You’ve produced video projects before (you’ll be working on everything from Instagram reels to video testimonials).
• You understand email marketing (you’ll be responsible for newsletters, lead nurturing flows, new feature announcements, and more).
• You’re highly results-driven. You’re focused on impact, not just inputs, and you’re always looking at the numbers to see what’s working and how you can improve.

The Role & Responsibilities

• Overall, you’re responsible for creating Craver’s content plan and overseeing its delivery, bringing in whatever resources you need to make that happen.
• You’ll work with the Director of Marketing to create our annual content plan and break it down into quarterly projects, weekly milestones and daily to-dos.
• You'll be leading & mentoring our awesome Content Marketing Specialist, supporting their growth and making sure they're set up to deliver great work.
• You’ll work with media partners (podcasts, industry news, YouTube creators and beyond) to co-create content that will bring new people into the Craver world.
• You’ll own the Craver blog, produce a pipeline of fresh ad creative, manage our email communications, run our social media & develop new content channels for the business as you see fit.
• You’ll work with the Director of Marketing to ensure that our content strategy is a closed loop — people are discovering, enjoying and sharing our content, of course, but it’s also nudging them towards becoming Craver customers.
• You’ll create thought-leadership content—like proprietary data reports and Founder-led content—that establishes Craver as the go-to expert for coffee shops and QSRs.
• You’ll be the Sales Team’s secret weapon, creating the high-impact content they need to get leads excited and inspired by what Craver has to offer (everything from data-backed claims, to success stories, and interactive tools).
• You’ll stay up-to-date on issues & opportunities affecting the coffee shop & QSR world through industry media & conducting customer interviews, then figure out the best ways to address these through Craver’s content.
• You’ll measure the numbers that matter — views & visits are great, but what are they leading to? You’ll understand the customer journey from discovery to conversion and cleverly use content to help as many people as possible choose Craver.

Benefits

• You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
• Fully remote across Canada, with the option to work from our downtown Vancouver office if you’re nearby (it’s even dog-friendly!).
• You'll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
• Our compensation package includes:
• 💰 $70–90K annual salary — depending on your experience & skills
• 🎂 Up to 4 weeks paid vacation — plus your birthday off
• 📈 Stock options — because we want you to grow with us
• 🎁 Benefits package — including prescription coverage, dental, massage, and more
• 🥗 Subsidized lunches when you're in the office