Fabulous is an award-winning self-care coaching app that implements the principles of behavioral science to help its users develop lasting healthy habits and improve their lives. Started at Duke University’s Center for Advanced Hindsight, it serves as an accountability partner, guiding users through building new routines, achieving goals, and overcoming personal challenges. By providing both digital and human coaching options, Fabulous encourages focus and productivity and helps tune out distractions. It has successfully helped over 37 million people enhance their well-being and create structured daily routines.